Bachelor of Social Communication

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LUENCE OF LOCAL MUSIC ON YOUTH IDENTITY
(Tangaza University College, 2005) OMOL, BENSON
One of the most fundamental things I have learnt in my three years of college life is how people are proud to be African especially when they have come back from foreign territory. The most important thing to them is the joy of being Kenyan or any other African nationality. They come with stories and stories of how they had a difficult time interacting with the foreigners. Some of these things many of us are yet to experience and we only get them through class and stories from those who have be fortunate or unfortunate enough to go out of the state. One of my closest friends, who is studying in one of the smaller towns in Australia, told me how a lady saw her shopping and rushed in to burst in frenzy of how happy she is to see her. The whole idea was that they were both from Africa and in this particular town there are very few Africans. The lady saw this as an opportunity to gather contacts and build a local relationship with the young lady. these are things that are displayed all across the world. If we look at it from a Kenyan perspective, we do notice that there are thousands of Kenyans living outside our borders mainly in America and Europe with some scattered in the east. But as this picture is being painted, what we read in the press now and then, and even from personal interaction, they still don't feel quite at home. Even in their thousands whereby they are even neighbors. We often hear local artists going to perform abroad and when they do this they are performing to the Kenyan fan base in these countries. The events are being organized and promoted by the Kenyans themselves who are abroad. And if the reports in the press are anything to go by, the places get full beyond capacity. 5 Music is an entity that is available all around the worlds even in these foreign countries. Infact in these countries they (music) comes in abundance. The artists release songs every other day because they are paid huge amounts to do so. It is so much to the extent that they export it to our countries. One of America's biggest foreign exchange earners is music. They have indeed capitalized on this to and extent that everyone in the music industry is benefiting. So lack of music in these foreign areas is not the cause for such organizations. Kenyans themselves probably fill up concerts of the foreign artists. But the numbers would differ considerably. The question that arises from this is why do the Kenyans abroad save up huge amounts so as to bring in their home artists? Large amounts of people in these foreign countries are the youth who have been there for years in search of a better life. Some have even started families that to some is a burden and take so much of their time and resources. But they still avail time and resources to bring these artists over the borders and pay them quite handsomely. Some travel long distances to see these artists perform their life out on stage. However the buck doesn't stop with music. Innovative minds come up with various artifacts and accessories that have something to do with home. We have instances where clothe lines have been started with names of Nairobi estates or local names such as Jamhuri Wear, Slum Wear among others. All these are sold to the Kenyans abroad and the people who are interested. These acts spread to other areas where by the Kenyans have meetings where they spend time together something they wouldn't ordinarily do if they were back home. I would think this is a clear show of people who want to be together and share attributes and resources to the people whom they identify with. Identity plays a big role in these areas where home is so far away
Effective Communication for Evangelisation Among the Borana People of Southern Ethiopia
(Tangaza University, 2005-01) Wario, Damicha
In this essay we shall reflect on Communication for effective evangelisation. Human being has a capacity to communicate and, in our case we communicate to evangelise. Therefore, this reflection is a Christian approach to Communication. We shall consider the definition, notion of evangelisation and communication. We shall reflect on the theme of evangelisation for communication. What we are saying is that we want to make communication in all its entirety, be at the service of evangelisation. Communication can be used in many ways; communication for development, for education, for evangelisation, for political awareness or for oppression...etc. Our idea is that a Christian should see the social communication media as means to spread the Gospel, the word of life. Therefore, any skills and technology are put at the service of spreading the gospel. In other words, the media and the whole science of communication are instruments for the missionary activity. The topic namely, Communication for effective Evangelisation is approached from the three angles. These are culture, Evangelisation and Communication. The first chapter considers the Borana culture - The Borana as people, their land, their social organisation, their understanding of God, their customs, rituals, their concept of peace and life. The second chapter deals with evangelisation among the Borana, in which we shall look at History of Evangelisation, Means and Methods, which have been used for evangelisation. We shall also look at the Challenges and impacts of Evangelisation in Borana land. Chapter three deals with communication strategies. We will approach this chapter in three ways. We will first see Literature Review and Definitions of Terms followed by traditional means of Communication and finally a Case study: Borana means of Communication. The fourth chapter is about an application and pastoral Recommendation in relation to evangelisation.
The Role of Television in Promoting Popular Culture Among the Youth Case Study: Jomo Kenyatta University of Agriculture And Technology (Jkuat) And Tangaza College
(Tangaza University College, 2011) Wambui, Rahab
In a world where technology is taking toll in every society, different cultures are easily spread from one continent to another. Integration of certain cultures has become a daily occurrence and it is affecting everyone and especially the youth. Assimilation of these dominant cultures especially the Western cultures has eroded the importance and the values of our own cultures in the African setting. This culture is mostly incorporated among the youth, hence leading to the increase of the popular culture. Western culture is dominating the television industry, and the most intriguing truth is that most of the programs in the television target the • youth. The youth are a big business and everyone coming up with programs is struggling to get the attention of the youth. Hence in this paper, my major concern is to not only look at television as a communication tool but looking keenly at the content in it, the messages disseminated through television. The youth cling together and are tied by the same commonalities. They perceive themselves as belonging to one culture, popular culture. "Popular culture is the culture of our lives, it is the things we do, the things we like, the things we believe in and the things we learn especial7 from media, in this regard, the television. It gives us identity as to who we • are."(Shirley Fedorak, 2009). Popular culture is a contemporary trend that is gradually growing and its effect is here with us. Television is promoting popular culture in many different kinds and forms through the programs. These programs vary in their categories and they hold great significance in promoting • popular culture. Popular culture in this research work is highlighted in four major elements namely music, fashion, foods and language. Music has dominated youths' space and life, and they have devoted themselves to listening, watching and dancing to the styles they see on television. Most of the kinds of music that we see in local mainstream television stations in Kenya are not local but form the West. They have different messages from a different context and which are not coherent with the African context. Hence the Kenyan youths in their search for identity, they end up aping the musical content form the West, dancing styles and even the language used in the music videos mostly 'slang language or American accent. In fashion, the youth spends lots of money purchasing flamboyant fashions clothes they see on television. In the music videos and fashion shows showcased in television, they have youths as participants. They have skimpy outfits which are indecent and not fit in the African context. Television has also promoted Western foods like chips, hamburgers, pizzas and a variety of junk food. The medium has programs whereby youths in different contexts meet at their 'known joints', and they cling together. In terms of language, the use of slang language especially `sheng', a mixer of two or more languages and the end product is the informal language or slang, is highly used by the youth. Youths use slang language for various reasons, one being that they like disconnecting unwanted persons in their 'private' talks. Some of these persons may be parents, lecturers or any superior person that is not needed to comprehend whatever the youth talk about. Television is a socializing agent. It has more subtle and indirect effect that is affected on the audience through more exposure. By this it shapes our opinion and perception of things hence leading us to forming certain attitudes and ultimately cultures.
The Millennium Development Goals The progress the Government has made towards eradication of poverty in Kibera slum.
(Tangaza University College, 2011) Ochieng, Oduor Nicholas
With only four years left before the expiry of the stipulated time set for Millennium Development Goals, (MDGs). The moment has come for the government to look back and assess its performance on what it has achieved since the time it was initiated. The producer is therefore going to carry out a research on the progress the government has made towards the realization of Millennium Development Goal. This research is going to be in form of a documentary. It is going to focus on MDG no.1 which is, "Eradication of poverty and hunger". The case study is going to be Kibera slum. The researcher is going to tour the entire Kibera slum to access the project initiated by the government in collaboration with UNDP as regards eradication of poverty and hunger. These will include, structures such as schools, roads, toilets, hospitals and housing to mention but a few. "The Millennium Development Goals were born out of the Development of the 1990s. 2015 was a generation away now with only five years left every country needs to assess its own performance".
Standing in the Gap, The story of slum Sanaa
(Tangaza University College, 2011) Mbure, Njeri
My production's main subject is Slum Sanaa, a Community Based Organization established to promote art-based activities in the slums. The Community center uses the mediums of music, dance, drama and visual arts to convey information to the community, with membership open to everyone regardless of tribe, religion, race or affiliations. My co-subject is Jibu, a group under Slum Sanaa, with members aged 8-12 years who come to the centre thrice a week to practice their songs. They have done two singles, `Jikaze' and `Madawa ya kulevya' through the guidance of their teacher Billy Cole Midenyo. 'Standing in the Gap', as a title for me is because I feel that through the mentorship of Slum Sanaa the youths have someone to stand in the gap and make it easier for them to be able to discover and nurture their artistic talents something that is peculiar to the music industry where artists go through difficulties to produce or even get recognized

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