The Impact of Video in Community Development: Alternative Method of Income Generation in Othaya Division.
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Date
2009
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Publisher
Tangaza University College
Abstract
Knowledge is an increasingly significant factor of production in modern
agriculture. Information and Communication Technologies can accelerate agricultural
development by facilitating knowledge management. Based on an evaluation of several
media initiatives in rural Kenya, a framework to guide policy and implementation of the
latter in Kenyan agriculture is proposed. In this framework, agricultural development is
visualized from two perspectives, a rural income and livelihoods perspective at the farm
level, and a sustainability perspective at the regional level. The implementation of the
media use is proposed in three unique institutional environments: (i) closed vertical
supply chain network for agribusiness enterprises, (ii) an open chain network with
dynamically evolving partners and supply chain situations for the public, nongovernmental
and multilateral organizations, and (iii) a spatial data services network to
address natural resources management and sustainability concerns. Each environment is
assessed to identify its appropriate business models centered around the media, required
technologies, scope for up-scaling the models, and required institutional and policy
initiatives. In the future, as the media infrastructure grows and connectivity and hardware
costs decline, the critical constraints are likely to be the development of appropriate
policy and institutional environments for the creation and delivery of information and
knowledge to the end users. Significant policy, institutional networking and capacity
building initiatives will be required at various levels to overcome the constraints and
effectively integrate the media into the agricultural development process in Kenya
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Keywords
Participatory Development, Community