Browsing by Author "Mengo, Charles"

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    Radio, A Medium For Fostering Positive Values Among Youth Negatively Influenced By Rock Music
    (Tangaza University College, 2011) Mengo, Charles
    This study is Focused on the effects rock and roll music on the project title "Radio as a medium for fostering positive values among the youth negatively influenced by Rock and Roll music that has emerged as one of the popular genres embraced by most youth. We investigated why the majority of the African youth are aping western culture through the adoption of culture behaviors disseminated through the Western Rock genre of music. Instead of countering this culture, it should be used to the advantage of the youth. The first chapter is a scholarly view of the negative effects of Rock and Roll music, its history and development, the reasons foi its popularity and its negative effects. The second chapter contains the research findings on the use and influence of rock in Langata area. The third chapter is an assessment of the findings in the light of uses and gratification theory and proposed recommendations on how radio can be used as the agent for social learning. We have finally come with our implementation strategies for the recommendations.
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    Radio, a Medium for Fostering Positive Values Among Youth Negatively Influenced by Rock Music (A Case Study at Park 2 Estate in Langata Area)
    (Tangaza University College, 2011-08) Mengo, Charles
    This study is Focused on the effects rock and roll music on the project title "Radio as a medium for fostering positive values among the youth negatively influenced by Rock and Roll music that has emerged as one of the popular genres embraced by most youth. We investigated why the majority of the African youth are aping western culture through the adoption of culture behaviors disseminated through the Western Rock genre of music. Instead of countering this culture, it should be used to the advantage of the youth. The first chapter is a scholarly view of the negative effects of Rock and Roll music, its history and development, the reasons foi its popularity and its negative effects. The second chapter contains the research findings on the use and influence of rock in Langata area. The third chapter is an assessment of the findings in the light of uses and gratification theory and proposed recommendations on how radio can be used as the agent for social learning. We have finally come with our implementation strategies for the recommendations.