Browsing by Author "NJAGI KARIUKI BERNARD"

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    INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON FINANCIAL SUSTAINABILITY AMONG CHARITABLE ORGANIZATIONS IN NAKURU COUNTY, KENYA
    (Tangaza University, 2024-10) NJAGI KARIUKI BERNARD
    Corporate Social Responsibility (CSR) is increasingly becoming part of the corporate world. However, the impact of the charitable organizations engaging in their own CSR activities apart from the donor objectives on their financial performance is not clearly understood. Most research has dwelt on corporate social responsibility impact on profit making corporations; leaving a gap of research on the financial sustainability of charitable organizations resulting from their CSR activities. Some information on the impact of CSR on not-for-profit organizations would add knowledge to this field. This motivated the need for this study. The specific objectives are establishing the influence of CSR initiated environmental conservation activities on financial sustainability of charitable organizations; the influence of CSR initiated social activities on financial sustainability of charitable organizations and the influence of CSR initiated economic activities on financial sustainability of charitable organizations in Nakuru County, Kenya. The study was premised on the social entrepreneurship, stakeholder, and agency theories. Anthropological entrepreneurship theory is recommended as theory which can support the three theories for better results. The study adopted a descriptive research design. The target population of this study included managers and staff of the charitable organizations in Nakuru County. The study estimated a target population of 50 charitable organizations. It used purposive sampling procedure involving a population of 150 individuals as a sample size. Descriptive analysis was used to analyze data using means and standard deviations. This involved use of frequencies, measures of central tendency and dispersion to analyze data. Regression analysis was also used to determine how the independent variables influenced the dependent variable collectively. Questionnaires were used as data collecting instruments, and analyzed with the aid of the Statistical Package for Social Sciences (SPSS) version 21.0. The research found a relationship between CSR activities and financial sustainability with all having a mean of over 3 against the mid-point of 2.5, and a standard deviation less than one implying that there were little variations in the responses. CSR initiated economic activities are important to the financial performance of charitable organizations in the area. The multiple linear regression indicates that, put together, several CSR activities can contribute to financial sustainability of charitable organizations. The research recommends that more variables can be covered in the area in order to arrive at a more informative study. Moreover, comparative studies for future to find out if it would give different results from descriptive studies can be done. Further studies will also enhance the scope of the current masterpiece.