Browsing by Author "Naukot E. Raphael"

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    THE INFLUENCE OF SOCIAL CONTROL ON RATIONAL CHOICE AMONG YOUNG ADULTS IN SAMBURU CENTRAL SUB-COUNTY.
    (Tangaza University, 2023-06) Naukot E. Raphael
    Social control is the arrangement of behaviors, practices, and attitudes on which members of a society depend for their daily lives. It is the instrument for the conscious and planned management of socialized human activities. Rational choice is the analysis of the various options and deciding which option to choose. It is concerned with dining the best means to given ends. Young adults in Samburu County, Kenya, are deeply rooted in their cultural background which means they are locked between the influence of social control and their rational choices. The justification of this statement was done in a scientific and researched manner. The study utilized qualitative method to gather data in the research process among 20 participants of young adults in Samburu Central Sub-County, who were selected using purposive sampling procedures, the influence of social control on rational choice. Under the qualitative method, in-the depth interview method was adopted to generate robust and detailed data from the respondents. Also, the data generated were analyzed qualitatively using thematic content analysis and simple description which was preceded by transcription of data from the recorder. It was revealed that social control helps society to be united in following societal norms and values. Furthermore, the result of this study showed that, rational choice among young adults is concerned with finding given individual goals on the basis of expectation about future outcome of their decisions. The current status of traditional social control needs to be reviewed. The need for an integration of traditional and modern social control mechanism is important in ensuring a holistic social control system.