(Tangaza University College, 2007) Wanjiku Mbogo, Sarah
The research focuses on the youth studying in higher learning institutions like
College and Universities who live in Umoja I estate. They comprise both genders,
between the ages 18-30. The study focuses on how the radio as a form of media used by
the young people can be used to sensitize the issue of alcohol influences among the youth.
Umoja 1 Estate is located about 11 kilometres from Nairobi's Central Business
District on the eastern side of Nairobi province. It is in Embakasi division and one of the
most densely populated areas in Nairobi. Umoja has a population of about 43.526,
occupies 149 EIHS and 18Sq/ Km and has two market places; one open air market, and
collection of stalls. The youth of Umoja I have varied occupations. some in school and college and,
others are employed, self employed, and many others unemployed. There are several
recreational places in Umoja where the youth can be found, examples include pubs, video
show rooms, and youth clubs.