Bachelor of Social Communication

Permanent URI for this collection

http://192.168.4.170:4000/handle/20.500.12342/368

Welcome to Bachelor of Social Communication collection

Browse

Browsing Bachelor of Social Communication by Subject "Communication Centre"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    My Twenty-Square-Meter Garden of Eden Development Communication Centre of Sagana Youth Dccsy
    (Tangaza University College, 2007) Mbae, Severino
    This thesis is based on a deep personal reflection on the story of creation found in Genesis 1 one and 2, with particular reference to 2:15-16, where God settles Adam and Eve in the Garden of Eden to purposely till and care for it. Starting with the spiritual dimension, this thesis will be developed to address the social- economic and cultural challenges of our human society with specific focus on empowering young people through television, so that they can provide sufficient food and self-employment in the society. Hunger is hazardous to everybody's health, while unemployment minimizes people's opportunities to acquire food, which is very essential for livelihood. Agriculture is the main occupation through which land as a natural resource is utilized to produce different foodstuffs, in spite of some unfavorable climatic conditions such as drought and land infertility. The proposed project is deeply grounded on the premise that, since within the same society some members are capable of producing sufficient foodstuff using their intellectual capacity, everybody else given better relevant and appropriate information, should be able to attain self- reliance through personal effort. There are several messages being communicated to us by the above mentioned scriptural text. But we can intimate that the primary one is our divine duty to sustain our life through using the land, which is a free gift from our creator. God empowered us and as his co-creators, we have the ability and duty to make land produce sufficient wealth. From the same verses, we can deduce that God wishes that human beings be social, responsible and use the land diligently to procure resources for their own needs. Our contemporary society experiences an ever-increasing demand for food in spite of the establishment of the foundation of Food and Agriculture Organization (FAO) agency of the United Nations (UN) on 16 October 1945 in Quebec, Canada meant to ensure food security. The role of FAO is to channel information in view of facilitating developing countries to address food security for all with the Latin slogan "flat panis," meaning,"let there be bread." Our society has to respond to social-economic challenges such as food shortage and the unemployment of young people. These two issues are inviting us to look deeply into the food shortage crisis and youth unemployment critically because they pose a great threat to life in our society. We are not omnipotent as God, but have the ability to use our brain in technological invention; we can use mass media channels to influence the whole society through dissemination of the available technology. Mass media can be used to reach masses of people. The Pastoral Instruction on the Means of Social Communication, "Communio et Progressio published on 29 January 1971, affirms that advances in the means of social communication have over-powered the barriers that time and space have created amongst us. Even though the teaching of the Church declares the media as a useful gift from God which can be used to educate and preserve culture, little has been done in implementing the Vatican II recommendation, leaving the demand for video tapes with such information From social studies, we understand that the role of communication in the personal and social life of human beings is distinct from psychological and societal functions of human communication. From the psychological perspective, the person is more focused because he/she selects what is meaningful and applicable, while in the societal approach individual's environment, culture and society are considered. To be effective in persuading the young people to respond to the call to cultivate and care for the land, this project will use familiar food crops to motivate youth to change their attitude towards farming. The information will be repeated during some special seasons such as cultivation period, sowing and harvesting. Sagana Parish has done a commendable job in helping the youth to grow up spiritually through socialization. But now the high rate of unemployment is creating a demand for contextualizing the Biblical teaching. As part of the preparation to face the future life, young people need to be instructed to do some agriculture, because this is the only sector which can help many of them. There is need to interiorize the local Agikuyu saying, "gutiri utariaga", which means there is no one who does not eat.