Browsing by Subject "Communication theories"

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    Effectiveness of Education and Career Magazines in Guiding Pre-University Students in their Degree Choices
    (Institute of Social Communication, 2010) Mbwayo, Christine
    The path to ones career is more often a long journey that begins to take shape over the years. Psychologists have used various theories to explain the process of degree choices that consequently lead to careers. The individual develops degree choices through a series of stages that evolve from fantasy to reality. This means that at the lower stages of one's development, career choices were formed as a result of admiration and fantasies without consideration of the qualifications and demands of that career. Later on over the years, the individual reconciles with the reality that the factors attached with careers need to be considered before a decision is made. Some individuals enrol for degree courses long after they realise that they are not satisfied with the degree they had pursued years back. This is because the prediction of career choices and the guidance towards rewarding occupations is a complex undertaking