Bachelor of Social Communication

Permanent URI for this collectionhttp://192.168.4.170:4000/handle/20.500.12342/368

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    A Thesis on How to Use Television Media to Promote Investment for Entrepreneurship for Individual Financial Development
    (Institute of Social Communication, 2010) Bernese, Beatrice Wanjagi
    This research paper aims to show how we can use television to promote investment in the stock market so as to have liquid cash to invest in entrepreneurship. It is grounded on using television media to emphasize on the importance of investing to safeguard one's future financial welfare. In addition it will discuss the ways of investing and getting into entrepreneurship from the proceeds earned. This research will also highlight views from respondents on how best they would like this information relayed to them in the most beneficial manner.