Enhancing Youth Interactive Social Lives Through Radio
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Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Institute of Social Communication
Abstract
There has been a lot of concern about the media influencing the youths in Kenya to the
extend that music has become ritual materials for the youths to start and end the daily routines.
The media has party contributed to solitude where by the youth gratify themselves in a mediated
communication. They have become passive consumers than participants.
The researcher would like to point out a few aspects of the whole research strive from its
inception. Research through reading books and data analysis gave an understanding that the
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youth in Kenya are yet faced with challenge of leisure activities. Leisure has become very
expensive such that they can not participate in traditional or even what is called modern
entertainments due to commercialization. The media on the other hand do not itnest in
programs which enable them share their life experiences and talents.
Radio is widely used and is one of the tools that can create forum for the youths to
express themselves. Through sharing, their idiosyncrasies can be challenged, shaped and
basically create for them an environment where they do not feel alienated.
Individual social life matters in making life meaningful for him or her self and to others. For no
man is an island, at some point in live we need people to talk to not necessarily our friends, or
family members since they are not every thing in life in terms of knowledge, skills and talents.
It's yet the responsibility of the community to support leisure activities where the youths
can actively participate as they share their diverse skills and talents through comedy, drama,
songs and dances. The radio should take the role of mobilizing the community by identifying
those talents and organize for actual performances.
Description
Keywords
Radio, Socialization, Communication Strategy