Promoting Local Productions and Artists on Local Television

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dc.contributor.authorSanteya, Loise, Nakae
dc.date.accessioned2019-02-26T07:24:06Z
dc.date.available2019-02-26T07:24:06Z
dc.date.issued2009
dc.description.abstractThe local Kenyan TV industry traces its history back to 1959 when KBC was established by the British colonial administration. This Kenyan TV industry was modeled on British Broadcasting Corporation (BBC). This being the case, it bore a striking resemblance of their programming and presenting of news to BBC. In June 1964, after independence the corporation was renamed Voice of Kenya (VOK). This TV became a government's mouth piece that provided information, education and entertainment. The station dominated the TV industry between 1964 and 1990, a period when TV and radio were owned and controlled by the state. During this period, there was a politically inspired initiative for increased local content and a sharper nationalistic outlook. However, only 40% of the 70% targeted local programmes content was able to be achieved by mid 1980.1 The liberalization of the airwaves in 1990 saw the entrance of Kenya Television Network (KTN) a privately owned media house into the market. This station was licensed in March 1990. About 75% of KTN's programmes were foreign. It paved way to the entrance of other private TV stations among them included, Nation TV, Citizen TV, STV and Family.2 The latest entrant in the market is K24 which is about one year old. Interestingly, most of the local Kenyan TV stations air a higher percentage of foreign programmes than local content programmes. This leads one to ask, is the Kenyan TV broadcasting industry really Kenyan? If not, what can be done to make it Kenyan? This paper wishes to highlight the influx of foreign programmes in the Kenyan TV industry. It underlines the effects of foreign programmes on the audience and the local TV industry. It further promotes production and airing of local programmes. In doing so, it is optimistic that this will not only transform the Kenyan TV industry but also improve the lives of the citizens.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12342/640
dc.language.isoenen_US
dc.publisherTangaza University Collegeen_US
dc.subjectTelevision Programmeen_US
dc.subjectLocal televisionen_US
dc.titlePromoting Local Productions and Artists on Local Televisionen_US
dc.typeOtheren_US
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