Use of Video as a tool of Evangelization Among Youth between Ages 15-20 in Kerugoya Parish
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Date
2010
Authors
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Institute of Social Communication
Abstract
There can be no development or transformation without communication.
Although oral communication has been the best means of communicating Christian
message among the Christians as Jesus demonstrated during his ministry, we cannot
rule out that media are slowly venturing into religious world thus being a key factor
that cannot be left out in our contemporary society.
Young people have been mentioned as heavy consumers of media products
and as such are prone to great influence from this new technology. It is very clear
that in our world today we are living in a global village which has been activated by
media. We are sharing a common culture that is really determining our way of
thinking and doing things. To this effect we note that for fast and concrete change to,
take place, information has to be passed on to the target audience and be repeated
often for the ideas to sink and have an effect / impact.
Evangelizing through media is on the rise as many ministers of the church
have found the power of media as influential and is able to reach a great number of
people without many limitations. We see that moral, intellectual and religious
conversions stand as the ultimate conditions of effectively receiving the Christian
message since the audience approaches the message with particular intentions and
expectations. This motivation determines what impact the message will have on an
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individual. Alter receiving the message. we internalize it and rationalize it, which
then leads us to act on the message, i.e.. we judge and act on the message.
Keeping in mind that our divergent experiences bring different
understanding, the message also touches us in different ways though we are hearing
the same words. Hence, the message may deliver or fail to deliver the desired
impact. For instance, the intellectually converted person will be attuned to the
message as delivered by someone who clearly distinguishes levels of consciousness:
attention to the word, inquiry as to its meaning, its truth value and the invitation to
proxis. Morally converted persons will want to know how to apply the gospel
message.
The common condition, however, is religious conversion, that change of
heart which is God's doing, who disposes all things, gently and mightily. Ultimately.
therefore, the fruit of the Christian message will depend on full cooperation with that
undeserved gift.
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Keywords
Youth, Social responsibility, Evangelization