The Effects of Television Soap Operas on Teenage Girls
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Date
2009
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Tangaza University College
Abstract
In this study, we are motivated by the subject of the effect of television soap
operas on teenage girls in Kilimani area since today, television has become a popular favorite
medium among the teenage population and a major source of influence on their socialization. In
Kenya, the growing phenomenon in the media houses is to attract the Kenyan youth by
frequently airing Mexican, Philippine and American soap operas. It is true today that on many
of the local television stations there are foreign soap operas running. Thus, in this study we are
focused on understanding their negative effects on the teenagers in Kilimani area as well as the
positive use of television as an agent for positive social learning among the Kilimani youth.
Our study is organized in three chapters. Chapter one deals with the scholarly approach
of the effects of soap operas, the origin of soaps, the reason for their popularity and negative
effects. The second chapter is our scientific research starting with an overview of Kilimani area
and the influence of soap operas. We have assessed our research findings in the light of
socialization theory and proposed recommendations on how television can be used as the agent
of positive social learning. We have finally come with our implementation strategies for the
recommendations.
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Keywords
Teenage girls, Television