Edutainment (Educational Entertainment): Using Television Drama to Educate and Inform Teenagers as a Primary Audience
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Date
2009
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Tangaza College
Abstract
Education Entertainment has been tried and tested both locally and internationally and its
results have been proven. This study aimed to verify its viability in filling the
programming vacuum that existed for teenagers in this country and provide them with a
program that is entertaining enough to gain popularity yet useful to teenagers in
providing answers to questions that they have through its characters and its story line.
The designing of the program proposal draws from the findings of the study and hopes to
provide a reliable source of both information and entertainment in the form of the drama,
timer Core. A study and program proposal is however a small, though important, step in
coming up with a viable solution. In the event of successfully reaching the planning stage
of the pre production stage, issues like Funding and investment will very likely take the
forefront. A series is indeed a costly affair and before any solid results are achieved, a lot
has to be done. I would also like to recommend, in this case, or in other similar ones,
cooperation between media practitioners like us and specialists in areas like teen
psychology. A large part of the information that helped make this thesis a success, as
seen in the first and third chapters, is sourced from these experts in their publications and
websites. This helps ensure maximum effectiNeness of the final product.
The I s' chapter explored the dynamics of our local TV industry, the rise in popularity of
local content and the increase in the number of TV outlets. In this evolution of events, TV
stations will need to invest more in local productions in order to satisfy this demand.
Compounding the situation is the international deadline that the country has in order for it
to convert to digital broadcasting. This conversion is guaranteed to flood the market with
at least 200 more TV stations. China is already looking to grab about 60 while the UK is
aiming for 40. Local investors are repositioning too.
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Keywords
Education, Teenagers, Entertainment