The Role of TV in Changing Attitudes to Promote Effective Development in Kenya
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Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Institute of Social Communication
Abstract
More than ever information has become the most important resource anyone can
have. It is the defining line between the powerful and the powerless. And what is
Africa's stake in all of this? According to Owen (2008:133) if we see through the eyes
of Salim Amin, the son of the late Kenyan photojournalist, Mohammed Amin, we
discover that information is a power that has for too long, evaded the hands of the
people of Africa.' This is an unfortunate position in this information age. The media is a
carrier and disseminator of this information. This makes it a powerful tool capable of
defining a society and influencing attitudes. The messages it sends out by different
media outlets will most likely have an impact on the opinions of those who come into
contact with them. This will lead to a change in attitudes and behavior.
Description
Keywords
Development, Television