Promoting Lifestyle Change among Nairobi Youth Through The Use Of Radio and Celebrities
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Date
2009
Authors
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Journal ISSN
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Publisher
Tangaza University College
Abstract
The media are to date one of the most powerful tools of communication in the
world. Both here in Kenya and the rest of the world, the youth heavily consume a wide
array of media products and spend quite a significant amount of time either watching
TV, listening to music, reading magazines, watching movies or browsing the Internet.
Due to this factor, it is rather obvious that these very same youth tend to pick up a
significant quantity of their mannerisms and thought patterns from the media. Be it
consciously or otherwise, the amount of media that the youth of today are consuming
has a direct and alarming relation to the decisions that they make on a daily basis. In as
much as the media is meant to entertain, educate and inform, mainstream media has
taken a very commercial turn hence neglecting its major role as an educator. When one
switches on the TV or the radio or even opens their mail on the internet, the possibility
of them seeing or hearing content with some information that is likely to steer their lives
in a forward direction is unlikely
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Keywords
Youth, Media and Socialization, Celebrities