Veneration of Ancestors as a Vital Element of African Tradition African Tradition And The Possibilities of Its Inculturation In The Catholic Church in Africa.
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Date
2000-02
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Tangaza University College
Abstract
Researchers on the mass media have found that, since they reach many people scattered in different
places of the society, they are used to spread and support propaganda of democratic and social reform
movements, to promote national and world unity, to teach, and to pass on information to people.
For example, "safe sex campaigns, promoted by AIDS crisis have used the mass media to discourage
promiscuity, unprotected intercourse and high risk sexual practic,es."2 Also, the communication
media are used positively for social entertainment of people in the society. They bring people together
in the society during social time. Hence, "The mass media can enrich society by disseminating the
best of human creativity, including great literature, music and art."' They also can be a source of
awareness of history and of the current affairs. Negatively, according to researchers, mass media spread the dominant ideology. For example, they
express and support uncritically the values of western way of life. In this perspective, according to
researchers, mass media may contribute to lack of attachment to one's community and cultural values.
They replace human culture with mass culture in the society. "Indeed, we may speak of a "new
culture" created by modern communications, which affects everyone, particularly the younger
generation, and is itself largely the result of technological advances which have created "new ways
of communicating with new languages, new techniques and a new psychology" (cf. Redemptoris
Missio, 37)."4 According to McQuail, " . it is the particular ideas and values conveyed by the
media which are seen as the primary causes of social change."5 From this point of view, mass media
may manipulate people negatively by injecting their messages into the audience so that the audience
may do what the media wants to be done. This".. influence is thought to work through individual
motivations and actions."' Therefore, in some cases, the " media messages directly and
measurably affect people's behavior.-7 They may be manipulative and oppressive of people's behavior
and knowledge.
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Keywords
Kibera Slum Settlement, video, Church and video