(Institute of Social Communication, 2010) Bernese, Beatrice Wanjagi
This research paper aims to show how we can use television to promote
investment in the stock market so as to have liquid cash to invest in
entrepreneurship. It is grounded on using television media to emphasize on the
importance of investing to safeguard one's future financial welfare. In addition it
will discuss the ways of investing and getting into entrepreneurship from the
proceeds earned. This research will also highlight views from respondents on how
best they would like this information relayed to them in the most beneficial manner.