Bachelor of Social Communication

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Child Sexual Abuse: Healing Through Television
(Tangaza University College, 2006) Watetu Gichuici, Mercylillian
Child Sexual Abuse (CSA) is an issue that is a real thorn in the flesh of our society today. There are various forms of CSA, but despite the differences, as Cashman affirms, it is an abuse that violates the child's deepest feelings and emotional development.' This act of sexual "gratification" is a greedy, selfish and cruel behaviour that leaves the child with wounds that run deeper than physical hurt. They remain secret and hidden and if they are not brought out they kill the person softly since, the pain and shame is carried on into adulthood. "In any church congregation of a hundred people there are probably at least 10 who were subjected in childhood to sexual abuse which in some cases has had a disastrous effect on their physical and mental health. In any place of work, school assembly, there are people who are suffering or have suffered some kind of sexual abuse." 2 It is our duty as a society to hear their story and attend to abuse survivors whose tears of grief, pain, and suffering are still running. Children who are being sexually abused now might not speak out for themselves because threats and coercion silence them. This might have disastrous consequences especially in their adult life; they may carry the mental scars of abuse forever. Therefore, in order to help today's survivors young or old we must look at yesterday's victims to tell us what is happening today so that we can try and create a less painful tomorrow. The so called 'battered child syndrome' was first recognized by the medical profession in 1961. Initially the term referred to serious non accidental physical injury, but now the concept of child abuse also includes sexual and emotional abuse and neglect. The current statistics paint a frightening picture of the reality of child abuse today all over the world that leaves a lot to be desired.
A Communication Strategy for Promoting Healthy Eating Habits among the Youth of Catholic University of Eastern Africa
(Tangaza University College, 2009) Mwiti, Christine Mukiri
The rise in lifestyle related diseases such as obesity, diabetes, heart attacks, hypertension and bulimia which are associated with eating disorders especially among the youth clearly indicates that most Kenyans no longer embrace healthy living. Poor eating habits (eating unbalanced diet and foods with high calorie levels) coupled with a sedentary urban lifestyle and ignorance, are dispatching more and more people to an early grave. (Njung'e C., August, 9, 2008, 19). According to the research I conducted on the effects of television programs on the eating habits of the youth, 1 found out that television indeed influence how the youth eat. TV show personalities were seen as big persuaders towards certain bad eating habits. The study revealed that influence from eating habits of characters in TV shows such as the `Simpson's', 'Friends' and 'ER' could be blamed for obesity and hypertension that lead to early deaths that could otherwise be tamed. (http://www.bbcnews.uk, 07-01-2001).
A Communication Strategy to Boost Interpersonal Communication Between Family Members.
(Institute of Social Communication, 2010) Ndolo, Dorcas, Wawuda
Having essential communication is necessary to having a happy family and thus a strong, happy society to live in. This is the main reason for writing this Thesis to create awareness about the consequences of TV consumption on interpersonal communication between family members. As derived from the research carried out in the Long Essay, it was evident that the TV has become a 'thief of family time'; it makes family home life almost impossible! If families are constantly made aware of the factors contributing to this social problem, it can help them guide and enhance their family's well being. It is a very significant concern because, on an individual level, family bonds are incredibly important and are the basis upon which is built a strong society. "The family is the setting that provides most of the early stimulation that is the basis for competent communication development."
Community Radio as a Tool For Promoting Independent Journalism
(Tangaza College, 2010-04) Njeri, James, Mburu
The lack of free and independent journalism in Kenya has led to adverse effects on democracy and governance in Kenya in ways that professional journalists' need to manage. According to J.Vivian (The Media of Mass Communication) (1997:55), an assumption in authoritarian systems is that the government is infallible, which means its policies are beyond question. The role of the media in the society is subservience to government. It should also inform, educate and entertain the society. Community media or radio has the sole purpose of empowerment of its audience.3 Community media are unlike any other genre of journalism affirming that, all have a voice and all the 'voiceless' need is a chance to be heard, watched and listened to.
A Content Analysis of Print Media Coverage of Kenyan Football
(Tangaza University College, 2009) Barasa, John Nyongesa
The relationship between Kenyan print media and Kenyan football can be said to be symbolic. One cannot do without the other, and both benefit from this relationship. Football is the most popular sport in the country and with the major papers in the country recording high circulation rates ( with Daily Nation having about 250,000 copies overall! and Standard having a circulation figure of 70,000 to 75,000 on weekdays and up to 100,000 copies on weekends2) Although these figures might not have been this large during the 80's which was probably the when the game was at its zenith, this huge circulation figures complement Kenya's high literacy rates (As of 2005 according to UNESCO's database the literary rate was 86.9% with the total percentage for females being 82.1% and males being 91.7%3). These figures are surprising given that footballs' popularity not only in Kenya, but worldwide has mostly relied on electronic media (mainly radio and television). This goes to show that despite electronic media leading the charge as far as coverage of football is concerned it is safe to say that there is still a majority that still relies on newspapers and magazines for information on local football. Hence this study seeks to explore coverage of Kenyan football in the present situation. The study also seeks to address the sudden decline of local football and how or what the Kenyan print media can improve the situation
Creating Awareness about Cancer in Children Through Tv
(Tangaza College, 2009) Githinji, Wanjiru, M
When you watch their bright faces as they play around, ambition and the hope of a bright future written all over their young faces, one cannot tell of the agony and pain these children endure every single day. Their little giggles and laughs disguise what the little ones have to go through at such tender ages. For some, the tumors can clearly be seen protruding from their faces while for others, their tiny wasted bodies tell it all. Childhood cancer is a reality in our Kenyan society affecting many children across the country. For ages, cancer has been known to affect only the middle aged and the aged in society but then children as young as five years and below also suffer from different types of cancer and such cases are more prevalent than in the past. This is as a result of various factors discussed in this study as well as lack of awareness amongst the public. Childhood cancer is indeed a matter of great concern. A cancer is a cell that has lost its normal control mechanisms. It develops from the abnormal and uncontrolled division of cells which then invade and destroy the surrounding tissues. Cancer cells spread in the body through either the blood stream, lymphatic channels or across body cavities which eventually set up secondary tumors in areas distant from the original tumor.
Eating Habit in Universities
(Tangaza University College, 2011) Minyonga, Kemunto
This production is about a sensitive topic which touches human interest. We are living in a world whereby everybody is aiming at doing things differently so as to be unique from others. That is why I have decided to tackle the issue of nutrition. Eating is a choice that we all make whether good or bad it entirely depends on the individual. No matter what it takes to make choices on what to eat at what time and place, little we often consider the choices we make whether we are eating proper nutrition, under nutrition or over nutrition. Clemency Mitchell., observes that Lour own choices can lead us to better health and longer life or poor health and early death.
Edutainment (Educational Entertainment): Using Television Drama to Educate and Inform Teenagers as a Primary Audience
(Tangaza College, 2009) Muriithi, Benjamin
Education Entertainment has been tried and tested both locally and internationally and its results have been proven. This study aimed to verify its viability in filling the programming vacuum that existed for teenagers in this country and provide them with a program that is entertaining enough to gain popularity yet useful to teenagers in providing answers to questions that they have through its characters and its story line. The designing of the program proposal draws from the findings of the study and hopes to provide a reliable source of both information and entertainment in the form of the drama, timer Core. A study and program proposal is however a small, though important, step in coming up with a viable solution. In the event of successfully reaching the planning stage of the pre production stage, issues like Funding and investment will very likely take the forefront. A series is indeed a costly affair and before any solid results are achieved, a lot has to be done. I would also like to recommend, in this case, or in other similar ones, cooperation between media practitioners like us and specialists in areas like teen psychology. A large part of the information that helped make this thesis a success, as seen in the first and third chapters, is sourced from these experts in their publications and websites. This helps ensure maximum effectiNeness of the final product. The I s' chapter explored the dynamics of our local TV industry, the rise in popularity of local content and the increase in the number of TV outlets. In this evolution of events, TV stations will need to invest more in local productions in order to satisfy this demand. Compounding the situation is the international deadline that the country has in order for it to convert to digital broadcasting. This conversion is guaranteed to flood the market with at least 200 more TV stations. China is already looking to grab about 60 while the UK is aiming for 40. Local investors are repositioning too.
Effective Communication for Evangelisation Among the Borana People of Southern Ethiopia
(Tangaza University, 2005-01) Wario, Damicha
In this essay we shall reflect on Communication for effective evangelisation. Human being has a capacity to communicate and, in our case we communicate to evangelise. Therefore, this reflection is a Christian approach to Communication. We shall consider the definition, notion of evangelisation and communication. We shall reflect on the theme of evangelisation for communication. What we are saying is that we want to make communication in all its entirety, be at the service of evangelisation. Communication can be used in many ways; communication for development, for education, for evangelisation, for political awareness or for oppression...etc. Our idea is that a Christian should see the social communication media as means to spread the Gospel, the word of life. Therefore, any skills and technology are put at the service of spreading the gospel. In other words, the media and the whole science of communication are instruments for the missionary activity. The topic namely, Communication for effective Evangelisation is approached from the three angles. These are culture, Evangelisation and Communication. The first chapter considers the Borana culture - The Borana as people, their land, their social organisation, their understanding of God, their customs, rituals, their concept of peace and life. The second chapter deals with evangelisation among the Borana, in which we shall look at History of Evangelisation, Means and Methods, which have been used for evangelisation. We shall also look at the Challenges and impacts of Evangelisation in Borana land. Chapter three deals with communication strategies. We will approach this chapter in three ways. We will first see Literature Review and Definitions of Terms followed by traditional means of Communication and finally a Case study: Borana means of Communication. The fourth chapter is about an application and pastoral Recommendation in relation to evangelisation.
Effectiveness of Education and Career Magazines in Guiding Pre-University Students in their Degree Choices
(Institute of Social Communication, 2010) Mbwayo, Christine
The path to ones career is more often a long journey that begins to take shape over the years. Psychologists have used various theories to explain the process of degree choices that consequently lead to careers. The individual develops degree choices through a series of stages that evolve from fantasy to reality. This means that at the lower stages of one's development, career choices were formed as a result of admiration and fantasies without consideration of the qualifications and demands of that career. Later on over the years, the individual reconciles with the reality that the factors attached with careers need to be considered before a decision is made. Some individuals enrol for degree courses long after they realise that they are not satisfied with the degree they had pursued years back. This is because the prediction of career choices and the guidance towards rewarding occupations is a complex undertaking
The Effects of Television Soap Operas on Teenage Girls
(Tangaza University College, 2009) Mburi, Angela, Waitherero
In this study, we are motivated by the subject of the effect of television soap operas on teenage girls in Kilimani area since today, television has become a popular favorite medium among the teenage population and a major source of influence on their socialization. In Kenya, the growing phenomenon in the media houses is to attract the Kenyan youth by frequently airing Mexican, Philippine and American soap operas. It is true today that on many of the local television stations there are foreign soap operas running. Thus, in this study we are focused on understanding their negative effects on the teenagers in Kilimani area as well as the positive use of television as an agent for positive social learning among the Kilimani youth. Our study is organized in three chapters. Chapter one deals with the scholarly approach of the effects of soap operas, the origin of soaps, the reason for their popularity and negative effects. The second chapter is our scientific research starting with an overview of Kilimani area and the influence of soap operas. We have assessed our research findings in the light of socialization theory and proposed recommendations on how television can be used as the agent of positive social learning. We have finally come with our implementation strategies for the recommendations.
Effects of Tv Advertsing on Women Aged 18-26 In Catholic University and Its Constituent Colleges
(Tangaza College, 2009) Kiura, Wambui, A.A
TV advertising has been around since the advent of TV. Advertising is a way of life for the modem humanity. It has moved from advertising products and services to advertising lifestyles. A basic definition of advertising would be; Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various medial . Advertising is not limited to products but also to people, media audiences are products that advertisers sell to the media that people consume the most. Before 1925 advertisements focused on the actual properties of the products being sold, but at about that time corporations realized that method did not generate enough capital so they tried a different approach: relating products to real human desires and emotions. This is the system we see to this day. 2 The function of commercial broadcasters is to generate audiences for advertisers.3 Today all goods and services that are advertised are branded. This makes it easy to identify the product or service that one wants to buy. This in turn has created a slavery of some sort where consumers will only consume one product and not another product. A brand says Roderick White "is a product whose producer has made every effort to make it uniquely desirable to potential buyers, consistently using every element in its presentation to do so''. Although advertising has existed for a long time, explicit "branding" is a product of the late I800s. Because of the prevalence of dangerous products and unregulated industries of the Industrial Revolution, brands were introduced to increase the reputation and value of a particular manufacturer. An identified brand often meant safety and quality and led to popularity.
Empowering Women for Better Maternal And Child Health in Arid Areas - Kenya
(Tangaza University College., 2002-03) Mwaura, Magdalene W.
This study is a concern on high maternal and child morbidity and mortality, in the nomadic communities. It seeks to establish the major factors contributing to this problem. The study also seeks to acknowledge efforts that have been made to remedy this problem. It has been carried out in Rumuruti Division of Laikipia District - Kenya. The research tools used were oral interviews, questionnaires and participatory observations. The study has followed the Social Ministry methodology of SEE, JUDGE and ACT. It has been found out that the Catholic Church, through Food Assisted Child Survival Project, has been addressing the issue through relief food, micronutrients and health educating women. The research showed that maternal and child morbidity and mortality in Rumuruti is caused by poverty, illiteracy, non-availability of health facilities, and some cultural practices that are health hazardous. In order to remedy this problem therefore, women have to be empowered with financial ability, and both formal and non-formal education. The society also need to be enlightened on how some traditional practices like wife sharing, wife beating, and Female Genital Mutilation increases maternal and child's ill health. This study is divided into six chapters. Chapter one gives a general overview of maternal and child morbidity and mortality in the world, especially in Third World Countries like Kenya. Chapter two is the literature review. Chapter three discusses the methodology used in the research. Chapter four gives the data analysis and research findings. Chapter five is the theological reflection. Chapter six is a proposal of one way that the problem could be addressed, that is by empowering women, who are the key players in this issue. In order to remedy the problem, the Church, the government and the Non-Govemmental-Organisations have to work hand in hand.
Enhancing Youth Interactive Social Lives Through Radio
(Institute of Social Communication, 2010) Lasuba, Paul, Memo
There has been a lot of concern about the media influencing the youths in Kenya to the extend that music has become ritual materials for the youths to start and end the daily routines. The media has party contributed to solitude where by the youth gratify themselves in a mediated communication. They have become passive consumers than participants. The researcher would like to point out a few aspects of the whole research strive from its inception. Research through reading books and data analysis gave an understanding that the 51 youth in Kenya are yet faced with challenge of leisure activities. Leisure has become very expensive such that they can not participate in traditional or even what is called modern entertainments due to commercialization. The media on the other hand do not itnest in programs which enable them share their life experiences and talents. Radio is widely used and is one of the tools that can create forum for the youths to express themselves. Through sharing, their idiosyncrasies can be challenged, shaped and basically create for them an environment where they do not feel alienated. Individual social life matters in making life meaningful for him or her self and to others. For no man is an island, at some point in live we need people to talk to not necessarily our friends, or family members since they are not every thing in life in terms of knowledge, skills and talents. It's yet the responsibility of the community to support leisure activities where the youths can actively participate as they share their diverse skills and talents through comedy, drama, songs and dances. The radio should take the role of mobilizing the community by identifying those talents and organize for actual performances.
Ethnicity as Stepping Stone to Genuine Peace
(2010) Onyango, Noelle, Atieno
The main objective for this research was to determine whether people in Kenya still have some faith in the media, radio to be very specific. My hypothesis was that many people still rely on the media for information. It is a fact that radio has been used to divide people along ethnic lines, but given that reliance it still can be used to promote development in the country Kenya. This is because the mass audiences still have faith in the main stream media
Evangelising the Youth through the Mass Media: A Case Study of Our Lady Queen Parish-Karen
(Tangaza University College., 2002-02) Mbinda, Makau John
Is it possible for us to use the mass media to evangelize the youth? We shall find out in this essay. The third millennium has witnessed an enormous technological advancement in the field of mass communication. The world has become standardized by the mass media. What makes this possible is the reduced distances in communication, thanks to the satellite technology. We can instantly know what is happening in USA while we are in Kenya just by a click of a button. On the world communication day, Pope Paul VI addressed the possible use of media by the youth saying, "it is clear to everyone that there is an immense responsibility on the part of all, before history, to put to good account the extraordinary opportunities offered by the communications media to help young people to inform and form themselves, to bring out the real problems of the world, to seek the authentic values of life and to live up to their calling as individual persons and Christians." Surely, "we live in a bewildering world which is moving faster and faster. The mass media in Nairobi all compete for the hearts and minds of people. The church must master the media and use them in ways that are even more impressive than the way the world uses them." 2 Moreover, "these days it is the media of social communications that provide new sources of knowledge and culture with their considerable power of moving men's feelings and minds, together with the train of ideas and stirrings of the imagination carried by the sounds and sights they transmit." The church cannot close her eyes to such a tremendous development. Within the limits of her ability, the church should try to tap these 'powerful' means of communication and use them in her evangelizing mission. Needless to say, this tapping is not as easy as it sounds here. For the church to be able to use the means of social communication for evangelization, a lot of work has to be done. This essay ventures into the work of opening avenues for the church to use the mass media in evangelizing the youth. The essay is divided into five chapters. In chapter one, we examine evangelization. Chapter two introduces us to the world of mass media while chapter three deals with the research methodology. Chapter four gives the analysis and the interpretation of the data collected from the research. The final chapter offers some proposals and a general conclusion on the work.
Good Tv
(Tangaza College, 2009) Muchoki, Consolata, Wanjiku
Television is a very influential piece of technology in this day and age. It is viewed as a tool of socialization especially for the children and the youth.' In view of the changing times, most parents are busy working full time leaving the care of their children in the hands of strangers in the form of nannies and house helps most of who already have other jobs to take care of These children grow into youths being socialized by television thus believing that what they view is the right thing or the norm in society. Television has however been viewed as a negative influence. It is blamed for the steadily rising rates of violence among the youth. Countless papers have been written to prove this phenomenon and several theories created to prove how television is achieving this negative influence. Programming times and content are blamed for the negative behavior trend. I however seek to show that television can also be used to create a violent free youth culture.
Helping Out the Working Child Through Video as a Medium
(Institute of Social Communication, 2010) Baranga, Sharon
this paper is a continuation from the past research paper that was done on the'Practice or child labour along U'huru highway near Nyayo stadium The paper will now focus on the underage children who live in our homes and they are employed as house helps and how, they can tackle this, problem child labour There are many forms of child labour but this paper will mainly focus on children who are working as domestic",workers (house helps) in our various homes. Majority of the people who have employed under age children as their house helps In lot know that they are doing an illegal act so this paper also seeks to inform the employers the issue at hand and what measures can be taken against them if they are found. The paper seeks to Find both the short term and long term solutions to child labor using Video as a medium to reach out to the public. "The paper will have a lengthy discussion of the causes of child labour can he tackled in an effective way that would lead to solutions being achieved to end this problem
Identity Formation of the Youth in Nairobi: The Role of Television
(Tangaza University College, 2007) Murigi, Mwangi Stephen
Over the last decade, in relation to the liberalization of the economy and the airwaves, most Third world countries have seen an incredible development of media outlets, especially in urban centers. Because of global media monopolization and higher advancement in media technologies from the West, many African countries have found themselves receiving information and media content coming from the West. This one-way flow of information has led to a kind of contemporary colonization, which is psychological in nature. Through the media, Africa has progressively embraced 'western" values and ideals that have lead to the loss of indigenous cultural identities in the continent. The urbanized dwellers are generally consistent with the style of life proposed by the media. Some of the youths even consider their cultural practices as backward, without first understanding what they represented. Being a youth, I have noticed that, it has become very fashionable to be 'westernized'; to dress in the latest 'western' designer fashion, talk with an American accent and even adopt the western types of food. The mass media can be used both positively and negatively, and this applies for the consequent effects as well. My project suggests that we can use the media positively. It attempts to counter the effects of television resulting from the negative use of the media, effects such as identity loss and confusion, which ultimately leads to a low self perception or image.
The Impact of Television on the Concept of Marriage among the Youth
(2006) Maagu, Beatrice
The media is the latest agent of socialization. As such, its pervasiveness has raised a lot of concern. The media has been variously used as a power tool by the elite in society from time immemorial. Whilst Gutenberg's invention brought the masses into the previously exclusive world of enlightenment, it did not reverse the balance of power. Whereas knowledge was officially a preserve of a few people and guarded jealously before the advent of mass media, now it is generated by a few people and sometimes with the purpose of misinformation'. It has had both negative and positive effects on society.

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