(Institute of Social Communication, 2010) Emmanuel, Turay, A.B
The aim of the researcher in establishing an alternative television
station in Sierra Leone is partly traced to the fact that the content of corporate media
(The Sierra Leone Broadcasting Cooperation and the ABC TV) according to the
study are shaped by the drive to sell audiences to advertisers. Consequently, news
and opinions that are not of direct import to the target audience or information and
ideas that might prove too controversial or offensive to potential audience members
are left out