Institute of Social Communication

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Browsing Institute of Social Communication by Author "Barasa, John Nyongesa"

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    A Content Analysis of Print Media Coverage of Kenyan Football
    (Tangaza University College, 2009) Barasa, John Nyongesa
    The relationship between Kenyan print media and Kenyan football can be said to be symbolic. One cannot do without the other, and both benefit from this relationship. Football is the most popular sport in the country and with the major papers in the country recording high circulation rates ( with Daily Nation having about 250,000 copies overall! and Standard having a circulation figure of 70,000 to 75,000 on weekdays and up to 100,000 copies on weekends2) Although these figures might not have been this large during the 80's which was probably the when the game was at its zenith, this huge circulation figures complement Kenya's high literacy rates (As of 2005 according to UNESCO's database the literary rate was 86.9% with the total percentage for females being 82.1% and males being 91.7%3). These figures are surprising given that footballs' popularity not only in Kenya, but worldwide has mostly relied on electronic media (mainly radio and television). This goes to show that despite electronic media leading the charge as far as coverage of football is concerned it is safe to say that there is still a majority that still relies on newspapers and magazines for information on local football. Hence this study seeks to explore coverage of Kenyan football in the present situation. The study also seeks to address the sudden decline of local football and how or what the Kenyan print media can improve the situation