Institute of Social Communication

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Browsing Institute of Social Communication by Author "Kiura, Wambui, A.A"

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    Effects of Tv Advertsing on Women Aged 18-26 In Catholic University and Its Constituent Colleges
    (Tangaza College, 2009) Kiura, Wambui, A.A
    TV advertising has been around since the advent of TV. Advertising is a way of life for the modem humanity. It has moved from advertising products and services to advertising lifestyles. A basic definition of advertising would be; Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various medial . Advertising is not limited to products but also to people, media audiences are products that advertisers sell to the media that people consume the most. Before 1925 advertisements focused on the actual properties of the products being sold, but at about that time corporations realized that method did not generate enough capital so they tried a different approach: relating products to real human desires and emotions. This is the system we see to this day. 2 The function of commercial broadcasters is to generate audiences for advertisers.3 Today all goods and services that are advertised are branded. This makes it easy to identify the product or service that one wants to buy. This in turn has created a slavery of some sort where consumers will only consume one product and not another product. A brand says Roderick White "is a product whose producer has made every effort to make it uniquely desirable to potential buyers, consistently using every element in its presentation to do so''. Although advertising has existed for a long time, explicit "branding" is a product of the late I800s. Because of the prevalence of dangerous products and unregulated industries of the Industrial Revolution, brands were introduced to increase the reputation and value of a particular manufacturer. An identified brand often meant safety and quality and led to popularity.