Browsing by Author "Mburi, Angela, Waitherero"

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    The Effects of Television Soap Operas on Teenage Girls
    (Tangaza University College, 2009) Mburi, Angela, Waitherero
    In this study, we are motivated by the subject of the effect of television soap operas on teenage girls in Kilimani area since today, television has become a popular favorite medium among the teenage population and a major source of influence on their socialization. In Kenya, the growing phenomenon in the media houses is to attract the Kenyan youth by frequently airing Mexican, Philippine and American soap operas. It is true today that on many of the local television stations there are foreign soap operas running. Thus, in this study we are focused on understanding their negative effects on the teenagers in Kilimani area as well as the positive use of television as an agent for positive social learning among the Kilimani youth. Our study is organized in three chapters. Chapter one deals with the scholarly approach of the effects of soap operas, the origin of soaps, the reason for their popularity and negative effects. The second chapter is our scientific research starting with an overview of Kilimani area and the influence of soap operas. We have assessed our research findings in the light of socialization theory and proposed recommendations on how television can be used as the agent of positive social learning. We have finally come with our implementation strategies for the recommendations.