Browsing by Author "Muriithi, Benjamin"

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    Edutainment (Educational Entertainment): Using Television Drama to Educate and Inform Teenagers as a Primary Audience
    (Tangaza College, 2009) Muriithi, Benjamin
    Education Entertainment has been tried and tested both locally and internationally and its results have been proven. This study aimed to verify its viability in filling the programming vacuum that existed for teenagers in this country and provide them with a program that is entertaining enough to gain popularity yet useful to teenagers in providing answers to questions that they have through its characters and its story line. The designing of the program proposal draws from the findings of the study and hopes to provide a reliable source of both information and entertainment in the form of the drama, timer Core. A study and program proposal is however a small, though important, step in coming up with a viable solution. In the event of successfully reaching the planning stage of the pre production stage, issues like Funding and investment will very likely take the forefront. A series is indeed a costly affair and before any solid results are achieved, a lot has to be done. I would also like to recommend, in this case, or in other similar ones, cooperation between media practitioners like us and specialists in areas like teen psychology. A large part of the information that helped make this thesis a success, as seen in the first and third chapters, is sourced from these experts in their publications and websites. This helps ensure maximum effectiNeness of the final product. The I s' chapter explored the dynamics of our local TV industry, the rise in popularity of local content and the increase in the number of TV outlets. In this evolution of events, TV stations will need to invest more in local productions in order to satisfy this demand. Compounding the situation is the international deadline that the country has in order for it to convert to digital broadcasting. This conversion is guaranteed to flood the market with at least 200 more TV stations. China is already looking to grab about 60 while the UK is aiming for 40. Local investors are repositioning too.