Bachelor of Social Communication

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Browsing Bachelor of Social Communication by Subject "Communication Strategy"

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    A Communication Strategy to Boost Interpersonal Communication Between Family Members.
    (Institute of Social Communication, 2010) Ndolo, Dorcas, Wawuda
    Having essential communication is necessary to having a happy family and thus a strong, happy society to live in. This is the main reason for writing this Thesis to create awareness about the consequences of TV consumption on interpersonal communication between family members. As derived from the research carried out in the Long Essay, it was evident that the TV has become a 'thief of family time'; it makes family home life almost impossible! If families are constantly made aware of the factors contributing to this social problem, it can help them guide and enhance their family's well being. It is a very significant concern because, on an individual level, family bonds are incredibly important and are the basis upon which is built a strong society. "The family is the setting that provides most of the early stimulation that is the basis for competent communication development."
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    Enhancing Youth Interactive Social Lives Through Radio
    (Institute of Social Communication, 2010) Lasuba, Paul, Memo
    There has been a lot of concern about the media influencing the youths in Kenya to the extend that music has become ritual materials for the youths to start and end the daily routines. The media has party contributed to solitude where by the youth gratify themselves in a mediated communication. They have become passive consumers than participants. The researcher would like to point out a few aspects of the whole research strive from its inception. Research through reading books and data analysis gave an understanding that the 51 youth in Kenya are yet faced with challenge of leisure activities. Leisure has become very expensive such that they can not participate in traditional or even what is called modern entertainments due to commercialization. The media on the other hand do not itnest in programs which enable them share their life experiences and talents. Radio is widely used and is one of the tools that can create forum for the youths to express themselves. Through sharing, their idiosyncrasies can be challenged, shaped and basically create for them an environment where they do not feel alienated. Individual social life matters in making life meaningful for him or her self and to others. For no man is an island, at some point in live we need people to talk to not necessarily our friends, or family members since they are not every thing in life in terms of knowledge, skills and talents. It's yet the responsibility of the community to support leisure activities where the youths can actively participate as they share their diverse skills and talents through comedy, drama, songs and dances. The radio should take the role of mobilizing the community by identifying those talents and organize for actual performances.