Bachelor of Social Communication

Welcome to Bachelor of Social Communication collection

Browse

Now showing 1 - 1 of 1

A Communication Strategy for Promoting Healthy Eating Habits among the Youth of Catholic University of Eastern Africa
(Tangaza University College, 2009) Mwiti, Christine Mukiri
The rise in lifestyle related diseases such as obesity, diabetes, heart attacks, hypertension and bulimia which are associated with eating disorders especially among the youth clearly indicates that most Kenyans no longer embrace healthy living. Poor eating habits (eating unbalanced diet and foods with high calorie levels) coupled with a sedentary urban lifestyle and ignorance, are dispatching more and more people to an early grave. (Njung'e C., August, 9, 2008, 19). According to the research I conducted on the effects of television programs on the eating habits of the youth, 1 found out that television indeed influence how the youth eat. TV show personalities were seen as big persuaders towards certain bad eating habits. The study revealed that influence from eating habits of characters in TV shows such as the `Simpson's', 'Friends' and 'ER' could be blamed for obesity and hypertension that lead to early deaths that could otherwise be tamed. (http://www.bbcnews.uk, 07-01-2001).