A Communication Strategy for Promoting Healthy Eating Habits among the Youth of Catholic University of Eastern Africa
Date
2009
Authors
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Publisher
Tangaza University College
Abstract
The rise in lifestyle related diseases such as obesity, diabetes, heart attacks, hypertension
and bulimia which are associated with eating disorders especially among the youth
clearly indicates that most Kenyans no longer embrace healthy living.
Poor eating habits (eating unbalanced diet and foods with high calorie levels) coupled
with a sedentary urban lifestyle and ignorance, are dispatching more and more people to
an early grave. (Njung'e C., August, 9, 2008, 19).
According to the research I conducted on the effects of television programs on the eating
habits of the youth, 1 found out that television indeed influence how the youth eat. TV
show personalities were seen as big persuaders towards certain bad eating habits. The
study revealed that influence from eating habits of characters in TV shows such as the
`Simpson's', 'Friends' and 'ER' could be blamed for obesity and hypertension that lead
to early deaths that could otherwise be tamed. (http://www.bbcnews.uk, 07-01-2001).
Description
Keywords
Eating habits, Youth