Bachelor of Social Communication

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LUENCE OF LOCAL MUSIC ON YOUTH IDENTITY
(Tangaza University College, 2005) OMOL, BENSON
One of the most fundamental things I have learnt in my three years of college life is how people are proud to be African especially when they have come back from foreign territory. The most important thing to them is the joy of being Kenyan or any other African nationality. They come with stories and stories of how they had a difficult time interacting with the foreigners. Some of these things many of us are yet to experience and we only get them through class and stories from those who have be fortunate or unfortunate enough to go out of the state. One of my closest friends, who is studying in one of the smaller towns in Australia, told me how a lady saw her shopping and rushed in to burst in frenzy of how happy she is to see her. The whole idea was that they were both from Africa and in this particular town there are very few Africans. The lady saw this as an opportunity to gather contacts and build a local relationship with the young lady. these are things that are displayed all across the world. If we look at it from a Kenyan perspective, we do notice that there are thousands of Kenyans living outside our borders mainly in America and Europe with some scattered in the east. But as this picture is being painted, what we read in the press now and then, and even from personal interaction, they still don't feel quite at home. Even in their thousands whereby they are even neighbors. We often hear local artists going to perform abroad and when they do this they are performing to the Kenyan fan base in these countries. The events are being organized and promoted by the Kenyans themselves who are abroad. And if the reports in the press are anything to go by, the places get full beyond capacity. 5 Music is an entity that is available all around the worlds even in these foreign countries. Infact in these countries they (music) comes in abundance. The artists release songs every other day because they are paid huge amounts to do so. It is so much to the extent that they export it to our countries. One of America's biggest foreign exchange earners is music. They have indeed capitalized on this to and extent that everyone in the music industry is benefiting. So lack of music in these foreign areas is not the cause for such organizations. Kenyans themselves probably fill up concerts of the foreign artists. But the numbers would differ considerably. The question that arises from this is why do the Kenyans abroad save up huge amounts so as to bring in their home artists? Large amounts of people in these foreign countries are the youth who have been there for years in search of a better life. Some have even started families that to some is a burden and take so much of their time and resources. But they still avail time and resources to bring these artists over the borders and pay them quite handsomely. Some travel long distances to see these artists perform their life out on stage. However the buck doesn't stop with music. Innovative minds come up with various artifacts and accessories that have something to do with home. We have instances where clothe lines have been started with names of Nairobi estates or local names such as Jamhuri Wear, Slum Wear among others. All these are sold to the Kenyans abroad and the people who are interested. These acts spread to other areas where by the Kenyans have meetings where they spend time together something they wouldn't ordinarily do if they were back home. I would think this is a clear show of people who want to be together and share attributes and resources to the people whom they identify with. Identity plays a big role in these areas where home is so far away
Effective Communication for Evangelisation Among the Borana People of Southern Ethiopia
(Tangaza University, 2005-01) Wario, Damicha
In this essay we shall reflect on Communication for effective evangelisation. Human being has a capacity to communicate and, in our case we communicate to evangelise. Therefore, this reflection is a Christian approach to Communication. We shall consider the definition, notion of evangelisation and communication. We shall reflect on the theme of evangelisation for communication. What we are saying is that we want to make communication in all its entirety, be at the service of evangelisation. Communication can be used in many ways; communication for development, for education, for evangelisation, for political awareness or for oppression...etc. Our idea is that a Christian should see the social communication media as means to spread the Gospel, the word of life. Therefore, any skills and technology are put at the service of spreading the gospel. In other words, the media and the whole science of communication are instruments for the missionary activity. The topic namely, Communication for effective Evangelisation is approached from the three angles. These are culture, Evangelisation and Communication. The first chapter considers the Borana culture - The Borana as people, their land, their social organisation, their understanding of God, their customs, rituals, their concept of peace and life. The second chapter deals with evangelisation among the Borana, in which we shall look at History of Evangelisation, Means and Methods, which have been used for evangelisation. We shall also look at the Challenges and impacts of Evangelisation in Borana land. Chapter three deals with communication strategies. We will approach this chapter in three ways. We will first see Literature Review and Definitions of Terms followed by traditional means of Communication and finally a Case study: Borana means of Communication. The fourth chapter is about an application and pastoral Recommendation in relation to evangelisation.
Using Print Media in Rehabilitation of Women Prisoners in Lang'ata Prison
(Tangaza University College, 2007) Chilupula, Stella
This study focuses on the inmates of Lang'ata Women Prison which was established in 1954, in colonial time, with a special concern for the rehabilitation of women from within Nairobi as well as other places in Kenya. It is the only maximum security prison for women serious offenders and capital convicts in Kenya. After independence in 1963, the Prison Ordinance was established which contained rules on how to help offenders reform. The structures to categorize inmates, earnings schemes, compulsory supervision, extramural penal employment, and correction youth training centre, as well as pilot schemes, were enacted in different parts of Kenya. Apart from training, prisoners are supposed to receive counseling in order to get rehabilited so as to return back integrated into society, ensuring safe custody.
Using Community Media in The Fight Against Hiv/Aids
(Tangaza University College, 2006) Moses Khaemba, Charles
The media has succeeded in presenting HIV/AIDS as a disease of immoral people in society. Other organizations have gone so far as carrying out research and tests only on those considered prostitutes. In Kenya, the term 'prostitute' is used discriminately. When people talk of prostitutes, they refer only to women who use sex as a tool of economic gain. For a prostitute to exist, there must be a man willing to pay for her services. It is not credible to carry out a research or a test on HIV/AIDS and prostitutes while at the same time ignoring the fact that there must be a man with whom she was involved. In an advertisement promoting condoms in Kenya some years back, women were depicted in a discotheque as carriers of the disease while advising men to take control of their lives by using condoms whenever they had sex with such women. Away from social places and drinking places, a man for example who is infected with the virus can also infect it to a woman take for example the common practice of wife inheritance among some communities in Kenya.
Use of Alternative Media to Rethink Agikuyu Traditional Practices Among Agikuyu Youth Of Mweiga Location
(Tangaza University College, 2006) Wamaitha Kibicho, Rose
Chapter one deals with the introduction, statement of the problem, objectives, research questions, assumptions of the study, justification and significance of the study, scope and delimitations and purpose of the study. It also reviews the relevant literature on the specific problem of the investigation. The review concentrates on traditional practices, electronic media and Agikuyu youth of Mweiga Location. Chapter two goes further to detail the methods that were used in gathering and analyzing the data. It has the description of the research instruments (interview guide, case study and observation guide). The chapter points out the role of communication and its theories namely: cultural imperialism, selectivity and ethnocentrism and relates them with the research. Chapter three presents the elaboration of the application how alternative media can be used to rethink Agikuyu traditional practices especially female initiation and traditional medicine. Bringing about electronic media and traditional medicine awareness to Agikuyu youth of Mweiga location. The aspects, which can be borrowed from initiation and relevance/application today. 'the chapter goes further to propose a project.
The Youth, Alcohol and The Media Focusing On How the Radio Can Be Used to Highlight The Issue of Alcohol Abuse Among the Youth
(Tangaza University College, 2007) Wanjiku Mbogo, Sarah
The research focuses on the youth studying in higher learning institutions like College and Universities who live in Umoja I estate. They comprise both genders, between the ages 18-30. The study focuses on how the radio as a form of media used by the young people can be used to sensitize the issue of alcohol influences among the youth. Umoja 1 Estate is located about 11 kilometres from Nairobi's Central Business District on the eastern side of Nairobi province. It is in Embakasi division and one of the most densely populated areas in Nairobi. Umoja has a population of about 43.526, occupies 149 EIHS and 18Sq/ Km and has two market places; one open air market, and collection of stalls. The youth of Umoja I have varied occupations. some in school and college and, others are employed, self employed, and many others unemployed. There are several recreational places in Umoja where the youth can be found, examples include pubs, video show rooms, and youth clubs.
The Role the Media Play In Facilitating the Fostering Of Street Children
(Tangaza University College, 2006) Kivondo, Lawrence
We might have all encountered them, either evoking a feeling of sympathy, hatred-sympathy-anger, and gratitude depending on the nature of the encounter. So, who are these so-called 'street children'? Persons, human beings whose rights have been violated, marginalized people, and somehow victimized and ostracized by the society; persons whose well-being seems to be no one's responsibility. To someone this may seem unreal, but this is in fact the condition of most street children. But why is it that most members of the society have negative attitudes towards the street children? Social psychologists define attitudes as beliefs that predispose us to act and feel in a certain way'. This definition has three components which can be exemplified by the societies attitude towards the street children such as the belief that street children are generally deviant, which leads to feeling of mistrust, leading to a disposition to behave in a certain way, such as readiness to be rude to them or to ignore their plight. In general the street children are viewed in a negative perspective by most members of the society; however this negative attitude can be changed. In order to change the negative attitudes towards street children there is need for better understanding of the street children phenomenon by members of the society. This is not easy since most members of the society tend to believe that the street children phenomenon is as a result of aberrant people or families. This belief negates the fact that the street children phenomenon is the consequence of a culmination of interrelated factors. In order to address the street children phenomenon, the negative attitude of the society towards the street children must first of all be changed and what better way of I Cl P. LAAST, "Psychology of a Person". 6 1 changing attitudes is there today than using the media? In this era it has been noted that the media have emerged as being one of the relevant agents of socialization making them an ideal instrument for societal transformation. The idea of using communication as a critical instrument of transformation can be traced back to World War II, when the broadcast media were extensively used for persuasion, propaganda and psychological warfare2. Later on, after the end of the war, lessons learned about communications were used in many different settings to respond to a wide variety of needs, especially advertising social marketing and the diffusion of innovations. Apart from been used as a tool for marketing, it was discovered that the media could be used ideally for community development as community media. Community media have been used in various parts of the world for the transformation of society. This paper will examine a project of St Martin CSA, in Nyahururu, where the community has chosen the fostering of street children as a way of rehabilitating them and turning them into positive members of the society. However, the street children programme is not that successful, because most of the people of Nyahururu town have negative attitudes about the street children. By proposing a communication project, we hope that the negative attitudes of the people will be changed, hence facilitating the fostering of street children.
The Role of Media in Perpetuating The 'Pop Culture' Among Kenyan Youth
(Tangaza University College, 2006-06) Ntoyai, Joan Sanayian
This research is aimed at identifying the cause of the different changes occurring within the youth living in Westlands a cosmopolitan area with a variety of people. For sometime, I have had the opportunity to see for myself the transformation the people of Westlands Division here in Kenya have gone under. It has been very interesting. This has drawn my interest and my curiosity into an in-depth analysis of it. These transformations are in the form of image and style of dressing, language and social behaviour. According to me, the influence in these changes come through the media especially the Western media because a high percentage of the television content in our Kenyan TVs is Western. In the past, different cultures were formed because they had different political opinions and needed a route to air them. ..Popular culture is perceived to be a political arena, a place where certain ideas are advocated and others are condemned." Within today's culture from the West the values are not of political motives but are influential in the social aspect of the Kenyan youth. This type of culture is defined as •lpopular culture", so vast an area that, we can only focus on certain aspects. In so doing, we hope to analyse how media has perpetuated Western culture in Kenya today. According to Edward Taylor. a British anthropologist. "culture is that complex whole, which includes knowledge, beliefs, arts, morals, laxks. customs and any other capabilities and habits acquired by man as members of society.-2 This is seen in the detailed descriptions of the traditional culture in Africa. "Geertz defined culture as historically transmitted patterns of meaning embodied in symbols by means of which men and women communicate, perpetuate and develop their knowledge about an attitude to life
Evangelising the Youth through the Mass Media: A Case Study of Our Lady Queen Parish-Karen
(Tangaza University College., 2002-02) Mbinda, Makau John
Is it possible for us to use the mass media to evangelize the youth? We shall find out in this essay. The third millennium has witnessed an enormous technological advancement in the field of mass communication. The world has become standardized by the mass media. What makes this possible is the reduced distances in communication, thanks to the satellite technology. We can instantly know what is happening in USA while we are in Kenya just by a click of a button. On the world communication day, Pope Paul VI addressed the possible use of media by the youth saying, "it is clear to everyone that there is an immense responsibility on the part of all, before history, to put to good account the extraordinary opportunities offered by the communications media to help young people to inform and form themselves, to bring out the real problems of the world, to seek the authentic values of life and to live up to their calling as individual persons and Christians." Surely, "we live in a bewildering world which is moving faster and faster. The mass media in Nairobi all compete for the hearts and minds of people. The church must master the media and use them in ways that are even more impressive than the way the world uses them." 2 Moreover, "these days it is the media of social communications that provide new sources of knowledge and culture with their considerable power of moving men's feelings and minds, together with the train of ideas and stirrings of the imagination carried by the sounds and sights they transmit." The church cannot close her eyes to such a tremendous development. Within the limits of her ability, the church should try to tap these 'powerful' means of communication and use them in her evangelizing mission. Needless to say, this tapping is not as easy as it sounds here. For the church to be able to use the means of social communication for evangelization, a lot of work has to be done. This essay ventures into the work of opening avenues for the church to use the mass media in evangelizing the youth. The essay is divided into five chapters. In chapter one, we examine evangelization. Chapter two introduces us to the world of mass media while chapter three deals with the research methodology. Chapter four gives the analysis and the interpretation of the data collected from the research. The final chapter offers some proposals and a general conclusion on the work.
Empowering Women for Better Maternal And Child Health in Arid Areas - Kenya
(Tangaza University College., 2002-03) Mwaura, Magdalene W.
This study is a concern on high maternal and child morbidity and mortality, in the nomadic communities. It seeks to establish the major factors contributing to this problem. The study also seeks to acknowledge efforts that have been made to remedy this problem. It has been carried out in Rumuruti Division of Laikipia District - Kenya. The research tools used were oral interviews, questionnaires and participatory observations. The study has followed the Social Ministry methodology of SEE, JUDGE and ACT. It has been found out that the Catholic Church, through Food Assisted Child Survival Project, has been addressing the issue through relief food, micronutrients and health educating women. The research showed that maternal and child morbidity and mortality in Rumuruti is caused by poverty, illiteracy, non-availability of health facilities, and some cultural practices that are health hazardous. In order to remedy this problem therefore, women have to be empowered with financial ability, and both formal and non-formal education. The society also need to be enlightened on how some traditional practices like wife sharing, wife beating, and Female Genital Mutilation increases maternal and child's ill health. This study is divided into six chapters. Chapter one gives a general overview of maternal and child morbidity and mortality in the world, especially in Third World Countries like Kenya. Chapter two is the literature review. Chapter three discusses the methodology used in the research. Chapter four gives the data analysis and research findings. Chapter five is the theological reflection. Chapter six is a proposal of one way that the problem could be addressed, that is by empowering women, who are the key players in this issue. In order to remedy the problem, the Church, the government and the Non-Govemmental-Organisations have to work hand in hand.

Bachelor of Social Communication

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