Bachelor of Social Communication

Permanent URI for this collectionhttp://192.168.4.170:4000/handle/20.500.12342/368

Welcome to Bachelor of Social Communication collection

Browse

End date: 2011Has files: Yes

Search Results

Now showing 1 - 10 of 68
  • Thumbnail Image
    Item
    LUENCE OF LOCAL MUSIC ON YOUTH IDENTITY
    (Tangaza University College, 2005) OMOL, BENSON
    One of the most fundamental things I have learnt in my three years of college life is how people are proud to be African especially when they have come back from foreign territory. The most important thing to them is the joy of being Kenyan or any other African nationality. They come with stories and stories of how they had a difficult time interacting with the foreigners. Some of these things many of us are yet to experience and we only get them through class and stories from those who have be fortunate or unfortunate enough to go out of the state. One of my closest friends, who is studying in one of the smaller towns in Australia, told me how a lady saw her shopping and rushed in to burst in frenzy of how happy she is to see her. The whole idea was that they were both from Africa and in this particular town there are very few Africans. The lady saw this as an opportunity to gather contacts and build a local relationship with the young lady. these are things that are displayed all across the world. If we look at it from a Kenyan perspective, we do notice that there are thousands of Kenyans living outside our borders mainly in America and Europe with some scattered in the east. But as this picture is being painted, what we read in the press now and then, and even from personal interaction, they still don't feel quite at home. Even in their thousands whereby they are even neighbors. We often hear local artists going to perform abroad and when they do this they are performing to the Kenyan fan base in these countries. The events are being organized and promoted by the Kenyans themselves who are abroad. And if the reports in the press are anything to go by, the places get full beyond capacity. 5 Music is an entity that is available all around the worlds even in these foreign countries. Infact in these countries they (music) comes in abundance. The artists release songs every other day because they are paid huge amounts to do so. It is so much to the extent that they export it to our countries. One of America's biggest foreign exchange earners is music. They have indeed capitalized on this to and extent that everyone in the music industry is benefiting. So lack of music in these foreign areas is not the cause for such organizations. Kenyans themselves probably fill up concerts of the foreign artists. But the numbers would differ considerably. The question that arises from this is why do the Kenyans abroad save up huge amounts so as to bring in their home artists? Large amounts of people in these foreign countries are the youth who have been there for years in search of a better life. Some have even started families that to some is a burden and take so much of their time and resources. But they still avail time and resources to bring these artists over the borders and pay them quite handsomely. Some travel long distances to see these artists perform their life out on stage. However the buck doesn't stop with music. Innovative minds come up with various artifacts and accessories that have something to do with home. We have instances where clothe lines have been started with names of Nairobi estates or local names such as Jamhuri Wear, Slum Wear among others. All these are sold to the Kenyans abroad and the people who are interested. These acts spread to other areas where by the Kenyans have meetings where they spend time together something they wouldn't ordinarily do if they were back home. I would think this is a clear show of people who want to be together and share attributes and resources to the people whom they identify with. Identity plays a big role in these areas where home is so far away
  • Thumbnail Image
    Item
    Effective Communication for Evangelisation Among the Borana People of Southern Ethiopia
    (Tangaza University, 2005-01) Wario, Damicha
    In this essay we shall reflect on Communication for effective evangelisation. Human being has a capacity to communicate and, in our case we communicate to evangelise. Therefore, this reflection is a Christian approach to Communication. We shall consider the definition, notion of evangelisation and communication. We shall reflect on the theme of evangelisation for communication. What we are saying is that we want to make communication in all its entirety, be at the service of evangelisation. Communication can be used in many ways; communication for development, for education, for evangelisation, for political awareness or for oppression...etc. Our idea is that a Christian should see the social communication media as means to spread the Gospel, the word of life. Therefore, any skills and technology are put at the service of spreading the gospel. In other words, the media and the whole science of communication are instruments for the missionary activity. The topic namely, Communication for effective Evangelisation is approached from the three angles. These are culture, Evangelisation and Communication. The first chapter considers the Borana culture - The Borana as people, their land, their social organisation, their understanding of God, their customs, rituals, their concept of peace and life. The second chapter deals with evangelisation among the Borana, in which we shall look at History of Evangelisation, Means and Methods, which have been used for evangelisation. We shall also look at the Challenges and impacts of Evangelisation in Borana land. Chapter three deals with communication strategies. We will approach this chapter in three ways. We will first see Literature Review and Definitions of Terms followed by traditional means of Communication and finally a Case study: Borana means of Communication. The fourth chapter is about an application and pastoral Recommendation in relation to evangelisation.
  • Thumbnail Image
    Item
    The Role of Television in Promoting Popular Culture Among the Youth Case Study: Jomo Kenyatta University of Agriculture And Technology (Jkuat) And Tangaza College
    (Tangaza University College, 2011) Wambui, Rahab
    In a world where technology is taking toll in every society, different cultures are easily spread from one continent to another. Integration of certain cultures has become a daily occurrence and it is affecting everyone and especially the youth. Assimilation of these dominant cultures especially the Western cultures has eroded the importance and the values of our own cultures in the African setting. This culture is mostly incorporated among the youth, hence leading to the increase of the popular culture. Western culture is dominating the television industry, and the most intriguing truth is that most of the programs in the television target the • youth. The youth are a big business and everyone coming up with programs is struggling to get the attention of the youth. Hence in this paper, my major concern is to not only look at television as a communication tool but looking keenly at the content in it, the messages disseminated through television. The youth cling together and are tied by the same commonalities. They perceive themselves as belonging to one culture, popular culture. "Popular culture is the culture of our lives, it is the things we do, the things we like, the things we believe in and the things we learn especial7 from media, in this regard, the television. It gives us identity as to who we • are."(Shirley Fedorak, 2009). Popular culture is a contemporary trend that is gradually growing and its effect is here with us. Television is promoting popular culture in many different kinds and forms through the programs. These programs vary in their categories and they hold great significance in promoting • popular culture. Popular culture in this research work is highlighted in four major elements namely music, fashion, foods and language. Music has dominated youths' space and life, and they have devoted themselves to listening, watching and dancing to the styles they see on television. Most of the kinds of music that we see in local mainstream television stations in Kenya are not local but form the West. They have different messages from a different context and which are not coherent with the African context. Hence the Kenyan youths in their search for identity, they end up aping the musical content form the West, dancing styles and even the language used in the music videos mostly 'slang language or American accent. In fashion, the youth spends lots of money purchasing flamboyant fashions clothes they see on television. In the music videos and fashion shows showcased in television, they have youths as participants. They have skimpy outfits which are indecent and not fit in the African context. Television has also promoted Western foods like chips, hamburgers, pizzas and a variety of junk food. The medium has programs whereby youths in different contexts meet at their 'known joints', and they cling together. In terms of language, the use of slang language especially `sheng', a mixer of two or more languages and the end product is the informal language or slang, is highly used by the youth. Youths use slang language for various reasons, one being that they like disconnecting unwanted persons in their 'private' talks. Some of these persons may be parents, lecturers or any superior person that is not needed to comprehend whatever the youth talk about. Television is a socializing agent. It has more subtle and indirect effect that is affected on the audience through more exposure. By this it shapes our opinion and perception of things hence leading us to forming certain attitudes and ultimately cultures.
  • Thumbnail Image
    Item
    The Millennium Development Goals The progress the Government has made towards eradication of poverty in Kibera slum.
    (Tangaza University College, 2011) Ochieng, Oduor Nicholas
    With only four years left before the expiry of the stipulated time set for Millennium Development Goals, (MDGs). The moment has come for the government to look back and assess its performance on what it has achieved since the time it was initiated. The producer is therefore going to carry out a research on the progress the government has made towards the realization of Millennium Development Goal. This research is going to be in form of a documentary. It is going to focus on MDG no.1 which is, "Eradication of poverty and hunger". The case study is going to be Kibera slum. The researcher is going to tour the entire Kibera slum to access the project initiated by the government in collaboration with UNDP as regards eradication of poverty and hunger. These will include, structures such as schools, roads, toilets, hospitals and housing to mention but a few. "The Millennium Development Goals were born out of the Development of the 1990s. 2015 was a generation away now with only five years left every country needs to assess its own performance".
  • Thumbnail Image
    Item
    Standing in the Gap, The story of slum Sanaa
    (Tangaza University College, 2011) Mbure, Njeri
    My production's main subject is Slum Sanaa, a Community Based Organization established to promote art-based activities in the slums. The Community center uses the mediums of music, dance, drama and visual arts to convey information to the community, with membership open to everyone regardless of tribe, religion, race or affiliations. My co-subject is Jibu, a group under Slum Sanaa, with members aged 8-12 years who come to the centre thrice a week to practice their songs. They have done two singles, `Jikaze' and `Madawa ya kulevya' through the guidance of their teacher Billy Cole Midenyo. 'Standing in the Gap', as a title for me is because I feel that through the mentorship of Slum Sanaa the youths have someone to stand in the gap and make it easier for them to be able to discover and nurture their artistic talents something that is peculiar to the music industry where artists go through difficulties to produce or even get recognized
  • Thumbnail Image
    Item
    Using Print Media in Rehabilitation of Women Prisoners in Lang'ata Prison
    (Tangaza University College, 2007) Chilupula, Stella
    This study focuses on the inmates of Lang'ata Women Prison which was established in 1954, in colonial time, with a special concern for the rehabilitation of women from within Nairobi as well as other places in Kenya. It is the only maximum security prison for women serious offenders and capital convicts in Kenya. After independence in 1963, the Prison Ordinance was established which contained rules on how to help offenders reform. The structures to categorize inmates, earnings schemes, compulsory supervision, extramural penal employment, and correction youth training centre, as well as pilot schemes, were enacted in different parts of Kenya. Apart from training, prisoners are supposed to receive counseling in order to get rehabilited so as to return back integrated into society, ensuring safe custody.
  • Thumbnail Image
    Item
    Using Community Media in The Fight Against Hiv/Aids
    (Tangaza University College, 2006) Moses Khaemba, Charles
    The media has succeeded in presenting HIV/AIDS as a disease of immoral people in society. Other organizations have gone so far as carrying out research and tests only on those considered prostitutes. In Kenya, the term 'prostitute' is used discriminately. When people talk of prostitutes, they refer only to women who use sex as a tool of economic gain. For a prostitute to exist, there must be a man willing to pay for her services. It is not credible to carry out a research or a test on HIV/AIDS and prostitutes while at the same time ignoring the fact that there must be a man with whom she was involved. In an advertisement promoting condoms in Kenya some years back, women were depicted in a discotheque as carriers of the disease while advising men to take control of their lives by using condoms whenever they had sex with such women. Away from social places and drinking places, a man for example who is infected with the virus can also infect it to a woman take for example the common practice of wife inheritance among some communities in Kenya.
  • Thumbnail Image
    Item
    Use of Alternative Media to Rethink Agikuyu Traditional Practices Among Agikuyu Youth Of Mweiga Location
    (Tangaza University College, 2006) Wamaitha Kibicho, Rose
    Chapter one deals with the introduction, statement of the problem, objectives, research questions, assumptions of the study, justification and significance of the study, scope and delimitations and purpose of the study. It also reviews the relevant literature on the specific problem of the investigation. The review concentrates on traditional practices, electronic media and Agikuyu youth of Mweiga Location. Chapter two goes further to detail the methods that were used in gathering and analyzing the data. It has the description of the research instruments (interview guide, case study and observation guide). The chapter points out the role of communication and its theories namely: cultural imperialism, selectivity and ethnocentrism and relates them with the research. Chapter three presents the elaboration of the application how alternative media can be used to rethink Agikuyu traditional practices especially female initiation and traditional medicine. Bringing about electronic media and traditional medicine awareness to Agikuyu youth of Mweiga location. The aspects, which can be borrowed from initiation and relevance/application today. 'the chapter goes further to propose a project.
  • Thumbnail Image
    Item
    The Youth, Alcohol and The Media Focusing On How the Radio Can Be Used to Highlight The Issue of Alcohol Abuse Among the Youth
    (Tangaza University College, 2007) Wanjiku Mbogo, Sarah
    The research focuses on the youth studying in higher learning institutions like College and Universities who live in Umoja I estate. They comprise both genders, between the ages 18-30. The study focuses on how the radio as a form of media used by the young people can be used to sensitize the issue of alcohol influences among the youth. Umoja 1 Estate is located about 11 kilometres from Nairobi's Central Business District on the eastern side of Nairobi province. It is in Embakasi division and one of the most densely populated areas in Nairobi. Umoja has a population of about 43.526, occupies 149 EIHS and 18Sq/ Km and has two market places; one open air market, and collection of stalls. The youth of Umoja I have varied occupations. some in school and college and, others are employed, self employed, and many others unemployed. There are several recreational places in Umoja where the youth can be found, examples include pubs, video show rooms, and youth clubs.
  • Thumbnail Image
    Item
    The Role the Media Play In Facilitating the Fostering Of Street Children
    (Tangaza University College, 2006) Kivondo, Lawrence
    We might have all encountered them, either evoking a feeling of sympathy, hatred-sympathy-anger, and gratitude depending on the nature of the encounter. So, who are these so-called 'street children'? Persons, human beings whose rights have been violated, marginalized people, and somehow victimized and ostracized by the society; persons whose well-being seems to be no one's responsibility. To someone this may seem unreal, but this is in fact the condition of most street children. But why is it that most members of the society have negative attitudes towards the street children? Social psychologists define attitudes as beliefs that predispose us to act and feel in a certain way'. This definition has three components which can be exemplified by the societies attitude towards the street children such as the belief that street children are generally deviant, which leads to feeling of mistrust, leading to a disposition to behave in a certain way, such as readiness to be rude to them or to ignore their plight. In general the street children are viewed in a negative perspective by most members of the society; however this negative attitude can be changed. In order to change the negative attitudes towards street children there is need for better understanding of the street children phenomenon by members of the society. This is not easy since most members of the society tend to believe that the street children phenomenon is as a result of aberrant people or families. This belief negates the fact that the street children phenomenon is the consequence of a culmination of interrelated factors. In order to address the street children phenomenon, the negative attitude of the society towards the street children must first of all be changed and what better way of I Cl P. LAAST, "Psychology of a Person". 6 1 changing attitudes is there today than using the media? In this era it has been noted that the media have emerged as being one of the relevant agents of socialization making them an ideal instrument for societal transformation. The idea of using communication as a critical instrument of transformation can be traced back to World War II, when the broadcast media were extensively used for persuasion, propaganda and psychological warfare2. Later on, after the end of the war, lessons learned about communications were used in many different settings to respond to a wide variety of needs, especially advertising social marketing and the diffusion of innovations. Apart from been used as a tool for marketing, it was discovered that the media could be used ideally for community development as community media. Community media have been used in various parts of the world for the transformation of society. This paper will examine a project of St Martin CSA, in Nyahururu, where the community has chosen the fostering of street children as a way of rehabilitating them and turning them into positive members of the society. However, the street children programme is not that successful, because most of the people of Nyahururu town have negative attitudes about the street children. By proposing a communication project, we hope that the negative attitudes of the people will be changed, hence facilitating the fostering of street children.