Bachelor of Social Communication

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2002 - 20102

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    Evangelising the Youth through the Mass Media: A Case Study of Our Lady Queen Parish-Karen
    (Tangaza University College., 2002-02) Mbinda, Makau John
    Is it possible for us to use the mass media to evangelize the youth? We shall find out in this essay. The third millennium has witnessed an enormous technological advancement in the field of mass communication. The world has become standardized by the mass media. What makes this possible is the reduced distances in communication, thanks to the satellite technology. We can instantly know what is happening in USA while we are in Kenya just by a click of a button. On the world communication day, Pope Paul VI addressed the possible use of media by the youth saying, "it is clear to everyone that there is an immense responsibility on the part of all, before history, to put to good account the extraordinary opportunities offered by the communications media to help young people to inform and form themselves, to bring out the real problems of the world, to seek the authentic values of life and to live up to their calling as individual persons and Christians." Surely, "we live in a bewildering world which is moving faster and faster. The mass media in Nairobi all compete for the hearts and minds of people. The church must master the media and use them in ways that are even more impressive than the way the world uses them." 2 Moreover, "these days it is the media of social communications that provide new sources of knowledge and culture with their considerable power of moving men's feelings and minds, together with the train of ideas and stirrings of the imagination carried by the sounds and sights they transmit." The church cannot close her eyes to such a tremendous development. Within the limits of her ability, the church should try to tap these 'powerful' means of communication and use them in her evangelizing mission. Needless to say, this tapping is not as easy as it sounds here. For the church to be able to use the means of social communication for evangelization, a lot of work has to be done. This essay ventures into the work of opening avenues for the church to use the mass media in evangelizing the youth. The essay is divided into five chapters. In chapter one, we examine evangelization. Chapter two introduces us to the world of mass media while chapter three deals with the research methodology. Chapter four gives the analysis and the interpretation of the data collected from the research. The final chapter offers some proposals and a general conclusion on the work.
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    Use of Video as a tool of Evangelization Among Youth between Ages 15-20 in Kerugoya Parish
    (Institute of Social Communication, 2010) Ndege, Gladys, Karimi
    There can be no development or transformation without communication. Although oral communication has been the best means of communicating Christian message among the Christians as Jesus demonstrated during his ministry, we cannot rule out that media are slowly venturing into religious world thus being a key factor that cannot be left out in our contemporary society. Young people have been mentioned as heavy consumers of media products and as such are prone to great influence from this new technology. It is very clear that in our world today we are living in a global village which has been activated by media. We are sharing a common culture that is really determining our way of thinking and doing things. To this effect we note that for fast and concrete change to, take place, information has to be passed on to the target audience and be repeated often for the ideas to sink and have an effect / impact. Evangelizing through media is on the rise as many ministers of the church have found the power of media as influential and is able to reach a great number of people without many limitations. We see that moral, intellectual and religious conversions stand as the ultimate conditions of effectively receiving the Christian message since the audience approaches the message with particular intentions and expectations. This motivation determines what impact the message will have on an 67 individual. Alter receiving the message. we internalize it and rationalize it, which then leads us to act on the message, i.e.. we judge and act on the message. Keeping in mind that our divergent experiences bring different understanding, the message also touches us in different ways though we are hearing the same words. Hence, the message may deliver or fail to deliver the desired impact. For instance, the intellectually converted person will be attuned to the message as delivered by someone who clearly distinguishes levels of consciousness: attention to the word, inquiry as to its meaning, its truth value and the invitation to proxis. Morally converted persons will want to know how to apply the gospel message. The common condition, however, is religious conversion, that change of heart which is God's doing, who disposes all things, gently and mightily. Ultimately. therefore, the fruit of the Christian message will depend on full cooperation with that undeserved gift.