Bachelor of Social Communication

Permanent URI for this collectionhttp://192.168.4.170:4000/handle/20.500.12342/368

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2009 - 20102

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    Positive Use of Communication for Development
    (Tangaza College, 2009) Mwathi, Ireri, Nyaga
    We live in an ever more complex global society, on a planet where more than 2 billion people try to survive on less than $2 a day. Many people in developing countries are confronted with massive, desperately difficult challenges: hunger, HIV and AIDS, population growth, climate change, war and the daily struggle of poverty. Tools of communication in the present world has become powerful instruments, taking on a wide social role, conferring status on public issues, people, organizations and social movements. Research testifies that the standing of social policies is raised when they are delivered by people who command favorable attention in the media. Media and communication exposure legitimizes the status of individuals, groups and their causes. Societies that have harnessed the potential of Information and Communications have attained significant social and economic development. In addition, they are rapidly transforming into information and knowledge-based economies.2 Knowledge and information are essential for people to successfully respond to the opportunities and challenges of social, economic and technological changes. But to be useful, knowledge and information must be effectively communicated to people
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    The Role of TV in Changing Attitudes to Promote Effective Development in Kenya
    (Institute of Social Communication, 2010) Anyura, Victor, Oluoch
    More than ever information has become the most important resource anyone can have. It is the defining line between the powerful and the powerless. And what is Africa's stake in all of this? According to Owen (2008:133) if we see through the eyes of Salim Amin, the son of the late Kenyan photojournalist, Mohammed Amin, we discover that information is a power that has for too long, evaded the hands of the people of Africa.' This is an unfortunate position in this information age. The media is a carrier and disseminator of this information. This makes it a powerful tool capable of defining a society and influencing attitudes. The messages it sends out by different media outlets will most likely have an impact on the opinions of those who come into contact with them. This will lead to a change in attitudes and behavior.