Bachelor of Social Communication
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Item Stereotyped Images of Women in High-Fashion Advertising in Women's Magazines(Tangaza University College, 2006) Odhiambo, PaulineSince time immemorial certain roles have been ascribed to women; the role of daughter. sister, wife, lover and mother. Traditionally, a woman was considered a caregiver to her family and to others outside her family. She played the role of daughter to her father, nurturer of her children and obedient wife and lover to her husband. In short, a woman could only be described as an extension of a man be it her father, brother(s) or husband.' With the advent of civilization into metropolitan societies, a woman acquired new roles. She became the glorified homemaker and the glamorous accessory 2. Her domain was the household in which she wielded her power. The affairs of the household were left solely to her. In the day to day running of the household, her husband could only offer his financial support and it was up to her to keep the home clean and habitable for the benefit of her family and guest(s) of her household. She was hospitality incarnate. Her second new role; that of glamorous accessory came about as a consequent of her husband's financial wealth. In nineteenth century (North) America, it was considered vain and even immoral for the bourgeois man to adorn himself in the sumptuousness of wealth. There was however a need for him to display his prosperity and wealth. Thus, a woman's clothing insofar as it subscribed to fashion, was a representation of wealth, a bauble by which men could display their wealth without assuming any of the guilt associated with it. In this respect, women came to be known as the "vicarious consumers" of men of wealth. Attached to each industrial breadwinner was his vicarious consumer; in all public and social occasions, it was her task to demonstrate her husband's ability to pay. 3 She was to adorn herself in all manner of finery (jewels, clothing, fragrance and other accessories). Her make-up and attire were to be worn impeccably and with certain flourish so that men and women alike could admire her. She was the medium by which her husband's wealth was to be advertised.Item Effectiveness of Education and Career Magazines in Guiding Pre-University Students in their Degree Choices(Institute of Social Communication, 2010) Mbwayo, ChristineThe path to ones career is more often a long journey that begins to take shape over the years. Psychologists have used various theories to explain the process of degree choices that consequently lead to careers. The individual develops degree choices through a series of stages that evolve from fantasy to reality. This means that at the lower stages of one's development, career choices were formed as a result of admiration and fantasies without consideration of the qualifications and demands of that career. Later on over the years, the individual reconciles with the reality that the factors attached with careers need to be considered before a decision is made. Some individuals enrol for degree courses long after they realise that they are not satisfied with the degree they had pursued years back. This is because the prediction of career choices and the guidance towards rewarding occupations is a complex undertaking