Bachelor of Social Communication
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Item Using Print Media in Rehabilitation of Women Prisoners in Lang'ata Prison(Tangaza University College, 2007) Chilupula, StellaThis study focuses on the inmates of Lang'ata Women Prison which was established in 1954, in colonial time, with a special concern for the rehabilitation of women from within Nairobi as well as other places in Kenya. It is the only maximum security prison for women serious offenders and capital convicts in Kenya. After independence in 1963, the Prison Ordinance was established which contained rules on how to help offenders reform. The structures to categorize inmates, earnings schemes, compulsory supervision, extramural penal employment, and correction youth training centre, as well as pilot schemes, were enacted in different parts of Kenya. Apart from training, prisoners are supposed to receive counseling in order to get rehabilited so as to return back integrated into society, ensuring safe custody.Item Using Community Media in The Fight Against Hiv/Aids(Tangaza University College, 2006) Moses Khaemba, CharlesThe media has succeeded in presenting HIV/AIDS as a disease of immoral people in society. Other organizations have gone so far as carrying out research and tests only on those considered prostitutes. In Kenya, the term 'prostitute' is used discriminately. When people talk of prostitutes, they refer only to women who use sex as a tool of economic gain. For a prostitute to exist, there must be a man willing to pay for her services. It is not credible to carry out a research or a test on HIV/AIDS and prostitutes while at the same time ignoring the fact that there must be a man with whom she was involved. In an advertisement promoting condoms in Kenya some years back, women were depicted in a discotheque as carriers of the disease while advising men to take control of their lives by using condoms whenever they had sex with such women. Away from social places and drinking places, a man for example who is infected with the virus can also infect it to a woman take for example the common practice of wife inheritance among some communities in Kenya.Item Stereotyped Images of Women in High-Fashion Advertising in Women's Magazines(Tangaza University College, 2006) Odhiambo, PaulineSince time immemorial certain roles have been ascribed to women; the role of daughter. sister, wife, lover and mother. Traditionally, a woman was considered a caregiver to her family and to others outside her family. She played the role of daughter to her father, nurturer of her children and obedient wife and lover to her husband. In short, a woman could only be described as an extension of a man be it her father, brother(s) or husband.' With the advent of civilization into metropolitan societies, a woman acquired new roles. She became the glorified homemaker and the glamorous accessory 2. Her domain was the household in which she wielded her power. The affairs of the household were left solely to her. In the day to day running of the household, her husband could only offer his financial support and it was up to her to keep the home clean and habitable for the benefit of her family and guest(s) of her household. She was hospitality incarnate. Her second new role; that of glamorous accessory came about as a consequent of her husband's financial wealth. In nineteenth century (North) America, it was considered vain and even immoral for the bourgeois man to adorn himself in the sumptuousness of wealth. There was however a need for him to display his prosperity and wealth. Thus, a woman's clothing insofar as it subscribed to fashion, was a representation of wealth, a bauble by which men could display their wealth without assuming any of the guilt associated with it. In this respect, women came to be known as the "vicarious consumers" of men of wealth. Attached to each industrial breadwinner was his vicarious consumer; in all public and social occasions, it was her task to demonstrate her husband's ability to pay. 3 She was to adorn herself in all manner of finery (jewels, clothing, fragrance and other accessories). Her make-up and attire were to be worn impeccably and with certain flourish so that men and women alike could admire her. She was the medium by which her husband's wealth was to be advertised.Item Media's Portrayal of Chadian Women in Politcs(Tangaza College, 2009) Guidimbaye, Remadji GermaineWorldwide, especially in Africa and in many domains, women face numerous obstacles to achieving sound and fulfilled lives. They are seen as objects for men's pleasure. In most communities. they are considered as weak beings. They are voiceless and less consulted in decision-making. They are oppressed and denied their rights, for example, the right to education. This has adversely affected the participation of women in politics. In terms of political participation, women are hardly anywhere to be seen equal to men. However, the concept of politics as it is understood in most contemporary societies derives from the exercise of power in the public realm. Therefore, individual and group involvement constitute the essence of political activity. Moreover, all over the world, the public political domain for many centuries has been and continues to be defined and controlled by men. Concerned about the absence of women from established political structures, many scholars have tried to account for this phenomenon. Many in Western societies have referred this to the forces of patriarchy, capitalism and industrialization that have kept women out of the public sphere, confining their work to the family and to the low prestige occupations.' Those who focused on the socialist world argue that Marx was wrong in assuming that women would achieve political equality with men when the means of production were owned collectively. As long as nations continue oppressive traditions and pursue policies aimed at keeping women primarily responsible for the family, gender equality in political and other spheres will not be achievedItem Effects of Tv Advertsing on Women Aged 18-26 In Catholic University and Its Constituent Colleges(Tangaza College, 2009) Kiura, Wambui, A.ATV advertising has been around since the advent of TV. Advertising is a way of life for the modem humanity. It has moved from advertising products and services to advertising lifestyles. A basic definition of advertising would be; Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various medial . Advertising is not limited to products but also to people, media audiences are products that advertisers sell to the media that people consume the most. Before 1925 advertisements focused on the actual properties of the products being sold, but at about that time corporations realized that method did not generate enough capital so they tried a different approach: relating products to real human desires and emotions. This is the system we see to this day. 2 The function of commercial broadcasters is to generate audiences for advertisers.3 Today all goods and services that are advertised are branded. This makes it easy to identify the product or service that one wants to buy. This in turn has created a slavery of some sort where consumers will only consume one product and not another product. A brand says Roderick White "is a product whose producer has made every effort to make it uniquely desirable to potential buyers, consistently using every element in its presentation to do so''. Although advertising has existed for a long time, explicit "branding" is a product of the late I800s. Because of the prevalence of dangerous products and unregulated industries of the Industrial Revolution, brands were introduced to increase the reputation and value of a particular manufacturer. An identified brand often meant safety and quality and led to popularity.