Responding To Exaggerated Tv Commercials Which Specifically Target Children

dc.contributor.author	Mwavua, Deborah, Wacheghu
dc.date.accessioned	2018-11-26T09:23:05Z
dc.date.available	2018-11-26T09:23:05Z
dc.date.issued	2010
dc.description.abstract	Television advertising is a persuasive form of communication geared to making a product known in the market. Advertisers exploit human needs as an entry point to making different appeals so as to sell a product. The idea of persuasive discourse was proposed long ago by Aristotle. Ile named it rhetoric which is "defined as the faculty of observing any given case and the available means of persuasion."' Of the several types of persuasion the one that fits in best with advertising is structured in such a way that the audience is rallied towards a certain frame of mind. In this case advertisers use human needs to position audiences into a place where they can be coaxed to reason in a certain way. Aristotle said "what is persuasive is persuasive to someone; and something is persuasive either because it is directly self evident or because it appears to be proved from other statements." Advertisers use words, animations and music as statements to persuade	en_US
dc.identifier.uri	https://hdl.handle.net/20.500.12342/426
dc.language.iso	en	en_US
dc.publisher	Institute of Social Communication	en_US
dc.subject	Advertisements	en_US
dc.subject	Children	en_US
dc.title	Responding To Exaggerated Tv Commercials Which Specifically Target Children	en_US
dc.type	Other	en_US

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Description:: Responding To Exaggerated Tv Commercials Which Specifically Target Children

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