A Communication Strategy for Promoting Healthy Eating Habits among the Youth of Catholic University of Eastern Africa

dc.contributor.authorMwiti, Christine Mukiri
dc.date.accessioned2018-12-03T09:07:04Z
dc.date.available2018-12-03T09:07:04Z
dc.date.issued2009
dc.description.abstractThe rise in lifestyle related diseases such as obesity, diabetes, heart attacks, hypertension and bulimia which are associated with eating disorders especially among the youth clearly indicates that most Kenyans no longer embrace healthy living. Poor eating habits (eating unbalanced diet and foods with high calorie levels) coupled with a sedentary urban lifestyle and ignorance, are dispatching more and more people to an early grave. (Njung'e C., August, 9, 2008, 19). According to the research I conducted on the effects of television programs on the eating habits of the youth, 1 found out that television indeed influence how the youth eat. TV show personalities were seen as big persuaders towards certain bad eating habits. The study revealed that influence from eating habits of characters in TV shows such as the `Simpson's', 'Friends' and 'ER' could be blamed for obesity and hypertension that lead to early deaths that could otherwise be tamed. (http://www.bbcnews.uk, 07-01-2001).en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12342/435
dc.language.isoenen_US
dc.publisherTangaza University Collegeen_US
dc.subjectEating habitsen_US
dc.subjectYouthen_US
dc.titleA Communication Strategy for Promoting Healthy Eating Habits among the Youth of Catholic University of Eastern Africaen_US
dc.typeOtheren_US
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