Bachelor of Social Communication

Permanent URI for this collectionhttp://192.168.4.170:4000/handle/20.500.12342/368

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Using Video to Sensitize Society About Mentally Challenged Children
(Institute of Social Communication, 2010) Oguba, Everlyne, Nekesa
Virtually every one of us has encountered mentally challenged children at different times and places in our lives. Jordan refers to the mentally challenged people as "human beings whose rights have been violated or sidelined by society and persons whose wellbeing seems to be no one's responsibility" (Jordan 1961, 2). In order to change these negative attitudes towards this group of people, there is a great need for society to discover and understand who these mentally challenged children really are. This research is aimed at identifying means through which mentally challenged children can live in harmony with the whole of society. The researcher has had opportunities to see for herself the transformation of mentally challenged children when they have been supported/trained. The transformation of these children who have been assisted has raised interest and desire in the researcher to go into an in-depth analysis of the whole situation. The Kenyan Government enacted the Disability Act 2003 with a view to providing the legal framework within which to address issues relating to persons with any kind of disability. However, the 2003 Act does not sufficiently provide for aspects relating to mentally challenged people. For example under section 2 the Act is too generalized and fails to articulate the specific forms of disabilities, particularly mental disabilities. The Act does not address issues of abuse and exploitation which desperately affect mentally challenged people. In addition the critical provisions of the Act are not binding on the Kenyan Government, hence are not enforceable against the Government.
Television and Social Transformation in Sierra Leone
(Institute of Social Communication, 2010) Emmanuel, Turay, A.B
The aim of the researcher in establishing an alternative television station in Sierra Leone is partly traced to the fact that the content of corporate media (The Sierra Leone Broadcasting Cooperation and the ABC TV) according to the study are shaped by the drive to sell audiences to advertisers. Consequently, news and opinions that are not of direct import to the target audience or information and ideas that might prove too controversial or offensive to potential audience members are left out
Television and Marginalization of Women in Domestic Jobs.
(Institute of Social Communication, 2010) Seleke, Patricia, Mwithi
It is difficult to avoid the media. This is because all over the world, many people watch television, listen to the radio and read newspapers. The media helps us to perceive what is beyond our sensory limits and therefore enables us to know a lot about things that are beyond our reach. For example we get to know about current affairs in other countries through the media. The social order is greatly influenced by the media, and it especially looks to the media to be able to know the latest trends. This chapter seeks to discuss the sociological analysis of women in the domestic jobs, effects of the media on its audience, with main focus on women in domestic jobs.
Promoting Healthy Sexual Behaviors Among The Youth Using Television Talk Shows (Ages 19-24)
(Institute of Social Communication, 2010) Munee, Edel, Ndunge
This research has been designed to investigate on how the media could be used to promote responsible sexual behaviors among the youth using the media, a topic that is rarely discussed in the media. With the main objectives being to examine the relationship between the media and young peoples sexual behaviors, and examine the role of the media in shaping healthy sexual behaviors among the youth, the researcher developed a communication strategy that would be used to promote responsibly sexuality among the youth using the media. At the inaugural meeting of the advisory council of African Regional Sexuality Resource Center in June 2003 in Nigeria, among the key issues identified for Kenyan sub region was addressing sexuality in 'silenced areas' and especially the youths access to information about their sexuality. The proposed project is more likely to attract a wide audience as it will be an educational base for the youth bearing in mind that the youth constitute a large population
Prevention Strategies of Violence In Kibera Slums Through Television
(Institute of Social Communication, 2010) Ouma, Alphonse (Fr.)
Kenya has suffered much violence in the recent past particularly the post-election violence (PEV) of the last General Election in 2007. Violence, like other human issues, has an epicenter, that is, where its concentration is highest.' During the last PEV, Kibera, which is the largest and most densely populated slum in Kenya, was considered by many including the National Steering Committee of Peace building and Conflict Management in Kenya (NSC), to be one of these epicenters. This is due to a number of factors: With its population of approximately 700,000 in an area of just 550 acres, overcrowding is a major issue which breeds different forms of violence such as rape and thuggery. It is located seven kilometers south-west of Nairobi city centre. During hostility in Kibera, there is often a spill-over of violence to the city centre. It is split by the Nairobi-Kisumu railway line, which residents often uproot to show their anger. Kibera's heterogeneous mix of various Kenyan tribes also presents fertile ground for inter-ethnic contlict. Other factors include poverty, unemployment, insecurity and political interference among others.
Media Coverage of People Living With Disabilities and Hiv/Aids.
(Institute of Social Communication, 2010) Onyango, Betty, Akoth
Information is power. In this age of HIV/AIDS, having correct, adequate and accessible information about prevention and care is not just a prerequisite but a lifesaving course for the population. Disabled persons continue to be the "silent majority" among the vulnerable in the society. This is a situation that calls immediate and concerted effort for all. Mainstreaming of disability therefore becomes a key issue to be put on the international HIV/AIDS agenda. One way of counteracting the consequence of social exclusion and reconceptualizing disability is through promotion of the social mode. "Rather than people with disability having to change to fit into the society, society must make room for them to uphold their rights."83 It is indeed the society to invest in people with disability and HIV/AIDS by giving them power to act. There is evidence that people with disabilities are sexually active and this needs to be taken seriously, there is thereby a need for an inclusive and participatory approach to disability and HIV/AIDS. Failure to do this means that a significant number of the population continue to be exposed to the HIV/AIDS virus. Being subjected to humiliation in trying to access information about HIV/AIDS leads to disappointment. This is due to the fact that the national statistics are generalized, do not respond to crucial questions about people with disabilities in education and access to social services.
Community Radio as a Tool For Promoting Independent Journalism
(Tangaza College, 2010-04) Njeri, James, Mburu
The lack of free and independent journalism in Kenya has led to adverse effects on democracy and governance in Kenya in ways that professional journalists' need to manage. According to J.Vivian (The Media of Mass Communication) (1997:55), an assumption in authoritarian systems is that the government is infallible, which means its policies are beyond question. The role of the media in the society is subservience to government. It should also inform, educate and entertain the society. Community media or radio has the sole purpose of empowerment of its audience.3 Community media are unlike any other genre of journalism affirming that, all have a voice and all the 'voiceless' need is a chance to be heard, watched and listened to.
A Thesis on How to Use Television Media to Promote Investment for Entrepreneurship for Individual Financial Development
(Institute of Social Communication, 2010) Bernese, Beatrice Wanjagi
This research paper aims to show how we can use television to promote investment in the stock market so as to have liquid cash to invest in entrepreneurship. It is grounded on using television media to emphasize on the importance of investing to safeguard one's future financial welfare. In addition it will discuss the ways of investing and getting into entrepreneurship from the proceeds earned. This research will also highlight views from respondents on how best they would like this information relayed to them in the most beneficial manner.

Bachelor of Social Communication

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