Bachelor of Social Communication

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Creating Awareness about Cancer in Children Through Tv
(Tangaza College, 2009) Githinji, Wanjiru, M
When you watch their bright faces as they play around, ambition and the hope of a bright future written all over their young faces, one cannot tell of the agony and pain these children endure every single day. Their little giggles and laughs disguise what the little ones have to go through at such tender ages. For some, the tumors can clearly be seen protruding from their faces while for others, their tiny wasted bodies tell it all. Childhood cancer is a reality in our Kenyan society affecting many children across the country. For ages, cancer has been known to affect only the middle aged and the aged in society but then children as young as five years and below also suffer from different types of cancer and such cases are more prevalent than in the past. This is as a result of various factors discussed in this study as well as lack of awareness amongst the public. Childhood cancer is indeed a matter of great concern. A cancer is a cell that has lost its normal control mechanisms. It develops from the abnormal and uncontrolled division of cells which then invade and destroy the surrounding tissues. Cancer cells spread in the body through either the blood stream, lymphatic channels or across body cavities which eventually set up secondary tumors in areas distant from the original tumor.
An Integral Moral Formation of Children Through Oral Media
(Tangaza College, 2009) Wayoyi, Stephen, Omwada
Morality is one of the distinctive aspects of a human being. It plays a very important role in society. Morality holds the society together and determines its destiny because it controls an individual's understanding of life and affects the whole society. In the contemporary society, this moral aspect is at times devalued. The traditional social order has been interfered with leading many communities to experience moral deterioration. The Mass media have been widely blamed for being a major contributor to this deterioration because they have been the main avenue through which some of these negative values have been transmitted. In reality, media per se are neutral. It is how one uses the media that determine whether it promotes or devalues highly esteemed societal morals. Part of the human society has recognized the power of media and has capitalized on its potentialities of impacting on different aspects of people's lives. Regrettably, some media institutions, driven by the desire of making profit have compromised traditional values for economic gains by promoting contrary social values regardless of their influence to the society. Among the most affected members of the society are children. Apart from being neglected, they are exposed either directly or indirectly to different media messages. Some are detrimental to their moral growth. This thesis proposes a children's radio programme that would integrally form them morally. Through a case study, it tries to establish elements that can effectively and efficiently carry out these important messages. It does this by making sample programmes using some related communication theories and replaying them to children. The programme primarily targets children as early as three years of age. This is because shaping children early in life has a great impact in shaping their destiny. To use Saint Francis Xavier expression, "give me the children until the age of seven and anyone may have them afterwards". Applying different communication strategies, the project carefully combines the traditional elements and contemporary ones to produce a hybrid programme that will reinstate the dying moral values in the society. This thesis is in three parts. The first part explains relevant children developmental theories and explores how they can be used in designing a radio programme. The second part elaborates different research methods used to gather appropriate views for designing the programme. The third chapter, using the research findings, comes up with a programme design for integral moral formation of children.
Responding To Exaggerated Tv Commercials Which Specifically Target Children
(Institute of Social Communication, 2010) Mwavua, Deborah, Wacheghu
Television advertising is a persuasive form of communication geared to making a product known in the market. Advertisers exploit human needs as an entry point to making different appeals so as to sell a product. The idea of persuasive discourse was proposed long ago by Aristotle. Ile named it rhetoric which is "defined as the faculty of observing any given case and the available means of persuasion."' Of the several types of persuasion the one that fits in best with advertising is structured in such a way that the audience is rallied towards a certain frame of mind. In this case advertisers use human needs to position audiences into a place where they can be coaxed to reason in a certain way. Aristotle said "what is persuasive is persuasive to someone; and something is persuasive either because it is directly self evident or because it appears to be proved from other statements." Advertisers use words, animations and music as statements to persuade
Television on Children Impact of Television on Children In Regard To Social and Intellectual
(Tangaza University College, 2007) Migichi, Mary Wanjiku
The thesis is built on the foundation of the long essay written on television and children Having carried out the research with a specific set of hypotheses and having come up with interesting findings, I decided to center my attention on hypothesis four which states that parents do not monitor and regulate what their children watch. The outcome obtained from this particular hypothesis shows that 52% of parents monitor their child while watching television, while 48% does not. The difference in the responses is only by a margin of 4 %. This means that the greater percentage of parents supervise their children as they watch television and also dictate the kind of programs to be watched, while a considerable number of parents do not. The thesis is therefore set on creating awareness on the need for parents to monitor what their children watch on television as well as their responsibility in the choice of programs for their children. The main focus of the final project is to provide a way forward for the problem statement. I will attempt to discuss the need for parents to understand exactly what nature of media content their children are exposed to, sensitizing them to make good choices.

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