Bachelor of Social Communication

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End date: 2009Subject: search.filters.subject.Youth

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    Use of Alternative Media to Rethink Agikuyu Traditional Practices Among Agikuyu Youth Of Mweiga Location
    (Tangaza University College, 2006) Wamaitha Kibicho, Rose
    Chapter one deals with the introduction, statement of the problem, objectives, research questions, assumptions of the study, justification and significance of the study, scope and delimitations and purpose of the study. It also reviews the relevant literature on the specific problem of the investigation. The review concentrates on traditional practices, electronic media and Agikuyu youth of Mweiga Location. Chapter two goes further to detail the methods that were used in gathering and analyzing the data. It has the description of the research instruments (interview guide, case study and observation guide). The chapter points out the role of communication and its theories namely: cultural imperialism, selectivity and ethnocentrism and relates them with the research. Chapter three presents the elaboration of the application how alternative media can be used to rethink Agikuyu traditional practices especially female initiation and traditional medicine. Bringing about electronic media and traditional medicine awareness to Agikuyu youth of Mweiga location. The aspects, which can be borrowed from initiation and relevance/application today. 'the chapter goes further to propose a project.
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    The Youth, Alcohol and The Media Focusing On How the Radio Can Be Used to Highlight The Issue of Alcohol Abuse Among the Youth
    (Tangaza University College, 2007) Wanjiku Mbogo, Sarah
    The research focuses on the youth studying in higher learning institutions like College and Universities who live in Umoja I estate. They comprise both genders, between the ages 18-30. The study focuses on how the radio as a form of media used by the young people can be used to sensitize the issue of alcohol influences among the youth. Umoja 1 Estate is located about 11 kilometres from Nairobi's Central Business District on the eastern side of Nairobi province. It is in Embakasi division and one of the most densely populated areas in Nairobi. Umoja has a population of about 43.526, occupies 149 EIHS and 18Sq/ Km and has two market places; one open air market, and collection of stalls. The youth of Umoja I have varied occupations. some in school and college and, others are employed, self employed, and many others unemployed. There are several recreational places in Umoja where the youth can be found, examples include pubs, video show rooms, and youth clubs.
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    The Impact of Television on the Concept of Marriage among the Youth
    (2006) Maagu, Beatrice
    The media is the latest agent of socialization. As such, its pervasiveness has raised a lot of concern. The media has been variously used as a power tool by the elite in society from time immemorial. Whilst Gutenberg's invention brought the masses into the previously exclusive world of enlightenment, it did not reverse the balance of power. Whereas knowledge was officially a preserve of a few people and guarded jealously before the advent of mass media, now it is generated by a few people and sometimes with the purpose of misinformation'. It has had both negative and positive effects on society.
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    Identity Formation of the Youth in Nairobi: The Role of Television
    (Tangaza University College, 2007) Murigi, Mwangi Stephen
    Over the last decade, in relation to the liberalization of the economy and the airwaves, most Third world countries have seen an incredible development of media outlets, especially in urban centers. Because of global media monopolization and higher advancement in media technologies from the West, many African countries have found themselves receiving information and media content coming from the West. This one-way flow of information has led to a kind of contemporary colonization, which is psychological in nature. Through the media, Africa has progressively embraced 'western" values and ideals that have lead to the loss of indigenous cultural identities in the continent. The urbanized dwellers are generally consistent with the style of life proposed by the media. Some of the youths even consider their cultural practices as backward, without first understanding what they represented. Being a youth, I have noticed that, it has become very fashionable to be 'westernized'; to dress in the latest 'western' designer fashion, talk with an American accent and even adopt the western types of food. The mass media can be used both positively and negatively, and this applies for the consequent effects as well. My project suggests that we can use the media positively. It attempts to counter the effects of television resulting from the negative use of the media, effects such as identity loss and confusion, which ultimately leads to a low self perception or image.
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    Promoting Lifestyle Change among Nairobi Youth Through The Use Of Radio and Celebrities
    (Tangaza University College, 2009) Kagia, Christine, Muthoni
    The media are to date one of the most powerful tools of communication in the world. Both here in Kenya and the rest of the world, the youth heavily consume a wide array of media products and spend quite a significant amount of time either watching TV, listening to music, reading magazines, watching movies or browsing the Internet. Due to this factor, it is rather obvious that these very same youth tend to pick up a significant quantity of their mannerisms and thought patterns from the media. Be it consciously or otherwise, the amount of media that the youth of today are consuming has a direct and alarming relation to the decisions that they make on a daily basis. In as much as the media is meant to entertain, educate and inform, mainstream media has taken a very commercial turn hence neglecting its major role as an educator. When one switches on the TV or the radio or even opens their mail on the internet, the possibility of them seeing or hearing content with some information that is likely to steer their lives in a forward direction is unlikely
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    A Communication Strategy for Promoting Healthy Eating Habits among the Youth of Catholic University of Eastern Africa
    (Tangaza University College, 2009) Mwiti, Christine Mukiri
    The rise in lifestyle related diseases such as obesity, diabetes, heart attacks, hypertension and bulimia which are associated with eating disorders especially among the youth clearly indicates that most Kenyans no longer embrace healthy living. Poor eating habits (eating unbalanced diet and foods with high calorie levels) coupled with a sedentary urban lifestyle and ignorance, are dispatching more and more people to an early grave. (Njung'e C., August, 9, 2008, 19). According to the research I conducted on the effects of television programs on the eating habits of the youth, 1 found out that television indeed influence how the youth eat. TV show personalities were seen as big persuaders towards certain bad eating habits. The study revealed that influence from eating habits of characters in TV shows such as the `Simpson's', 'Friends' and 'ER' could be blamed for obesity and hypertension that lead to early deaths that could otherwise be tamed. (http://www.bbcnews.uk, 07-01-2001).