Bachelor of Social Communication

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Start date: 2010Has files: Yes

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    The Role of Television in Promoting Popular Culture Among the Youth Case Study: Jomo Kenyatta University of Agriculture And Technology (Jkuat) And Tangaza College
    (Tangaza University College, 2011) Wambui, Rahab
    In a world where technology is taking toll in every society, different cultures are easily spread from one continent to another. Integration of certain cultures has become a daily occurrence and it is affecting everyone and especially the youth. Assimilation of these dominant cultures especially the Western cultures has eroded the importance and the values of our own cultures in the African setting. This culture is mostly incorporated among the youth, hence leading to the increase of the popular culture. Western culture is dominating the television industry, and the most intriguing truth is that most of the programs in the television target the • youth. The youth are a big business and everyone coming up with programs is struggling to get the attention of the youth. Hence in this paper, my major concern is to not only look at television as a communication tool but looking keenly at the content in it, the messages disseminated through television. The youth cling together and are tied by the same commonalities. They perceive themselves as belonging to one culture, popular culture. "Popular culture is the culture of our lives, it is the things we do, the things we like, the things we believe in and the things we learn especial7 from media, in this regard, the television. It gives us identity as to who we • are."(Shirley Fedorak, 2009). Popular culture is a contemporary trend that is gradually growing and its effect is here with us. Television is promoting popular culture in many different kinds and forms through the programs. These programs vary in their categories and they hold great significance in promoting • popular culture. Popular culture in this research work is highlighted in four major elements namely music, fashion, foods and language. Music has dominated youths' space and life, and they have devoted themselves to listening, watching and dancing to the styles they see on television. Most of the kinds of music that we see in local mainstream television stations in Kenya are not local but form the West. They have different messages from a different context and which are not coherent with the African context. Hence the Kenyan youths in their search for identity, they end up aping the musical content form the West, dancing styles and even the language used in the music videos mostly 'slang language or American accent. In fashion, the youth spends lots of money purchasing flamboyant fashions clothes they see on television. In the music videos and fashion shows showcased in television, they have youths as participants. They have skimpy outfits which are indecent and not fit in the African context. Television has also promoted Western foods like chips, hamburgers, pizzas and a variety of junk food. The medium has programs whereby youths in different contexts meet at their 'known joints', and they cling together. In terms of language, the use of slang language especially `sheng', a mixer of two or more languages and the end product is the informal language or slang, is highly used by the youth. Youths use slang language for various reasons, one being that they like disconnecting unwanted persons in their 'private' talks. Some of these persons may be parents, lecturers or any superior person that is not needed to comprehend whatever the youth talk about. Television is a socializing agent. It has more subtle and indirect effect that is affected on the audience through more exposure. By this it shapes our opinion and perception of things hence leading us to forming certain attitudes and ultimately cultures.
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    The Millennium Development Goals The progress the Government has made towards eradication of poverty in Kibera slum.
    (Tangaza University College, 2011) Ochieng, Oduor Nicholas
    With only four years left before the expiry of the stipulated time set for Millennium Development Goals, (MDGs). The moment has come for the government to look back and assess its performance on what it has achieved since the time it was initiated. The producer is therefore going to carry out a research on the progress the government has made towards the realization of Millennium Development Goal. This research is going to be in form of a documentary. It is going to focus on MDG no.1 which is, "Eradication of poverty and hunger". The case study is going to be Kibera slum. The researcher is going to tour the entire Kibera slum to access the project initiated by the government in collaboration with UNDP as regards eradication of poverty and hunger. These will include, structures such as schools, roads, toilets, hospitals and housing to mention but a few. "The Millennium Development Goals were born out of the Development of the 1990s. 2015 was a generation away now with only five years left every country needs to assess its own performance".
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    Standing in the Gap, The story of slum Sanaa
    (Tangaza University College, 2011) Mbure, Njeri
    My production's main subject is Slum Sanaa, a Community Based Organization established to promote art-based activities in the slums. The Community center uses the mediums of music, dance, drama and visual arts to convey information to the community, with membership open to everyone regardless of tribe, religion, race or affiliations. My co-subject is Jibu, a group under Slum Sanaa, with members aged 8-12 years who come to the centre thrice a week to practice their songs. They have done two singles, `Jikaze' and `Madawa ya kulevya' through the guidance of their teacher Billy Cole Midenyo. 'Standing in the Gap', as a title for me is because I feel that through the mentorship of Slum Sanaa the youths have someone to stand in the gap and make it easier for them to be able to discover and nurture their artistic talents something that is peculiar to the music industry where artists go through difficulties to produce or even get recognized
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    Using Video to Sensitize Society About Mentally Challenged Children
    (Institute of Social Communication, 2010) Oguba, Everlyne, Nekesa
    Virtually every one of us has encountered mentally challenged children at different times and places in our lives. Jordan refers to the mentally challenged people as "human beings whose rights have been violated or sidelined by society and persons whose wellbeing seems to be no one's responsibility" (Jordan 1961, 2). In order to change these negative attitudes towards this group of people, there is a great need for society to discover and understand who these mentally challenged children really are. This research is aimed at identifying means through which mentally challenged children can live in harmony with the whole of society. The researcher has had opportunities to see for herself the transformation of mentally challenged children when they have been supported/trained. The transformation of these children who have been assisted has raised interest and desire in the researcher to go into an in-depth analysis of the whole situation. The Kenyan Government enacted the Disability Act 2003 with a view to providing the legal framework within which to address issues relating to persons with any kind of disability. However, the 2003 Act does not sufficiently provide for aspects relating to mentally challenged people. For example under section 2 the Act is too generalized and fails to articulate the specific forms of disabilities, particularly mental disabilities. The Act does not address issues of abuse and exploitation which desperately affect mentally challenged people. In addition the critical provisions of the Act are not binding on the Kenyan Government, hence are not enforceable against the Government.
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    Using Television to Sensitize the Society On The Rights of Women with Disability
    (Institute of Social Communication, 2010) Guchura, Evelyne, W.M
    Understanding disability is crucial for those who want to promote an inclusive society. There are different models of defining disability which are divided into two categories: The individual models, and the social model. Individual models have been considered oppressing for persons with disability for instance, the medical model which is a sub-category of individual model and the best known model, looks only at the impairment. It views disability as a problem of the person, directly caused by the disease which requires medical care. Another type of individual model is the charity model which looks at disability as a real personal tragedy. Nowadays, the social model is most commonly used by organizations of people with disability. Through them they can engage in forums that advocate for disability rights. It sees disability as mainly a socially created problem. Contrarily to the medical model, disability is not seen as a consequence of the disease but as a consequence of the inability of the society to make the environmental modifications necessary for the full participation of people with disabilities in all areas of social life. Thus the issue is attitudinal, which becomes a question of human rights at the political level
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    Using Media Postively To Fight Hiv/Aids among The Youth (Ages 14-30)
    (Institute of Social Communication, 2010) Wakahia, Millicent
    HIV/AIDS is a fatal disease. The disease destroys the immune system leaving the infected person vulnerable to other infectious disease. The disease is a looming disaster in the world and Kenya is heavily affected since it was discovered that HIV/AIDS is affecting a bigger percentage of the work force of this country who are the youth. This means that Kenya is being deprived of quality services by its people; this in turn means that the economic growth is slowed down by the loss of this productive workforce. Poverty on the one hand has become a barrier in the fight against HIV/AIDS. It has fueled its spread at a very high rate within a short period of time. The disease has no cure even though there is so much research going on in various parts of the world, so as to come up with a cure for this deadly virus.
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    Use of Video as a tool of Evangelization Among Youth between Ages 15-20 in Kerugoya Parish
    (Institute of Social Communication, 2010) Ndege, Gladys, Karimi
    There can be no development or transformation without communication. Although oral communication has been the best means of communicating Christian message among the Christians as Jesus demonstrated during his ministry, we cannot rule out that media are slowly venturing into religious world thus being a key factor that cannot be left out in our contemporary society. Young people have been mentioned as heavy consumers of media products and as such are prone to great influence from this new technology. It is very clear that in our world today we are living in a global village which has been activated by media. We are sharing a common culture that is really determining our way of thinking and doing things. To this effect we note that for fast and concrete change to, take place, information has to be passed on to the target audience and be repeated often for the ideas to sink and have an effect / impact. Evangelizing through media is on the rise as many ministers of the church have found the power of media as influential and is able to reach a great number of people without many limitations. We see that moral, intellectual and religious conversions stand as the ultimate conditions of effectively receiving the Christian message since the audience approaches the message with particular intentions and expectations. This motivation determines what impact the message will have on an 67 individual. Alter receiving the message. we internalize it and rationalize it, which then leads us to act on the message, i.e.. we judge and act on the message. Keeping in mind that our divergent experiences bring different understanding, the message also touches us in different ways though we are hearing the same words. Hence, the message may deliver or fail to deliver the desired impact. For instance, the intellectually converted person will be attuned to the message as delivered by someone who clearly distinguishes levels of consciousness: attention to the word, inquiry as to its meaning, its truth value and the invitation to proxis. Morally converted persons will want to know how to apply the gospel message. The common condition, however, is religious conversion, that change of heart which is God's doing, who disposes all things, gently and mightily. Ultimately. therefore, the fruit of the Christian message will depend on full cooperation with that undeserved gift.
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    The Role of TV in Changing Attitudes to Promote Effective Development in Kenya
    (Institute of Social Communication, 2010) Anyura, Victor, Oluoch
    More than ever information has become the most important resource anyone can have. It is the defining line between the powerful and the powerless. And what is Africa's stake in all of this? According to Owen (2008:133) if we see through the eyes of Salim Amin, the son of the late Kenyan photojournalist, Mohammed Amin, we discover that information is a power that has for too long, evaded the hands of the people of Africa.' This is an unfortunate position in this information age. The media is a carrier and disseminator of this information. This makes it a powerful tool capable of defining a society and influencing attitudes. The messages it sends out by different media outlets will most likely have an impact on the opinions of those who come into contact with them. This will lead to a change in attitudes and behavior.
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    Television and Social Transformation in Sierra Leone
    (Institute of Social Communication, 2010) Emmanuel, Turay, A.B
    The aim of the researcher in establishing an alternative television station in Sierra Leone is partly traced to the fact that the content of corporate media (The Sierra Leone Broadcasting Cooperation and the ABC TV) according to the study are shaped by the drive to sell audiences to advertisers. Consequently, news and opinions that are not of direct import to the target audience or information and ideas that might prove too controversial or offensive to potential audience members are left out
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    Television and Marginalization of Women in Domestic Jobs.
    (Institute of Social Communication, 2010) Seleke, Patricia, Mwithi
    It is difficult to avoid the media. This is because all over the world, many people watch television, listen to the radio and read newspapers. The media helps us to perceive what is beyond our sensory limits and therefore enables us to know a lot about things that are beyond our reach. For example we get to know about current affairs in other countries through the media. The social order is greatly influenced by the media, and it especially looks to the media to be able to know the latest trends. This chapter seeks to discuss the sociological analysis of women in the domestic jobs, effects of the media on its audience, with main focus on women in domestic jobs.