Bachelor of Social Communication

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The Impact of Television on the Concept of Marriage among the Youth
(2006) Maagu, Beatrice
The media is the latest agent of socialization. As such, its pervasiveness has raised a lot of concern. The media has been variously used as a power tool by the elite in society from time immemorial. Whilst Gutenberg's invention brought the masses into the previously exclusive world of enlightenment, it did not reverse the balance of power. Whereas knowledge was officially a preserve of a few people and guarded jealously before the advent of mass media, now it is generated by a few people and sometimes with the purpose of misinformation'. It has had both negative and positive effects on society.
Television on Children Impact of Television on Children In Regard To Social and Intellectual
(Tangaza University College, 2007) Migichi, Mary Wanjiku
The thesis is built on the foundation of the long essay written on television and children Having carried out the research with a specific set of hypotheses and having come up with interesting findings, I decided to center my attention on hypothesis four which states that parents do not monitor and regulate what their children watch. The outcome obtained from this particular hypothesis shows that 52% of parents monitor their child while watching television, while 48% does not. The difference in the responses is only by a margin of 4 %. This means that the greater percentage of parents supervise their children as they watch television and also dictate the kind of programs to be watched, while a considerable number of parents do not. The thesis is therefore set on creating awareness on the need for parents to monitor what their children watch on television as well as their responsibility in the choice of programs for their children. The main focus of the final project is to provide a way forward for the problem statement. I will attempt to discuss the need for parents to understand exactly what nature of media content their children are exposed to, sensitizing them to make good choices.
Sharing Faith through Television with 'File Catholic Youth of Good Shepherd Parish of Lusaka Archdiocese
(Tangaza University College, 2007) Inonge, Kelidy mutukwa
It would appear that communication and various forms of media have always been part and parcel of the human person's existence. Classical Greek literature attests to the intense study of Rhetoric, Poetry and art witnessed in that epoch. However, today, the media are more established and pervasive and form an essential component of our society. Also the internet has become an extremely dominant part of our lives and culture. The media, especially television as a medium of communication, serve as sources of entertainment, education and information for different people in their age groups. The youth in particular are avid users of various forms of media. In many families, it is the youth who know more about television and more likely than not will persuade the family on the type of television that the family should purchase. Communication makes demands on our time, or on our culture. It is not uncommon for the youth to spend many hours in front of television. McQuail writing about subculture and audience, in his book Mass Communication Theory, notes that the youth have their own way of using the media and this can be deduced from the content of what they watch, listen to or read. He observes that in most cases, the youth will subtly demonstrate their distance from official school values and the values of their parents' generation by the kind of music that they listen to or watch.' For young people bordering on adolescence, television has been likened to a modern grandparent that sits in front of them telling stories of life. It is at the same time a school that provides education and the youth are very much willing to learn from this school. Television also acts as a peer group from which the youth adapt to different life styles. This means that television today stands out as a major agent of socialization which is teaching, shaping and moulding the young people. It is these same youth that the Christian Church and in particular, the Catholic Church will consider as the Church of tomorrow. Cardinal Joachim Meisner puts it more aptly when he says, the youth are "the future of the Church and the future of the world."2 For Ralph Stewart IV and Stephanie Simic, "the youth are the Church of the present as well as the Church of future."3 In the tone of the Eastern African Bishops "the youth constitute a treasure of human resources.' The Church's interest, acknowledgement, and hope in the youth is more than just an appraisal but a call for all concerned and involved in sharing faith with the young people to pay particular attention to the emerging challenges for youth evangelization. The call is for the whole Church to concern itself with growth in faith and welfare of youth.
Identity Formation of the Youth in Nairobi: The Role of Television
(Tangaza University College, 2007) Murigi, Mwangi Stephen
Over the last decade, in relation to the liberalization of the economy and the airwaves, most Third world countries have seen an incredible development of media outlets, especially in urban centers. Because of global media monopolization and higher advancement in media technologies from the West, many African countries have found themselves receiving information and media content coming from the West. This one-way flow of information has led to a kind of contemporary colonization, which is psychological in nature. Through the media, Africa has progressively embraced 'western" values and ideals that have lead to the loss of indigenous cultural identities in the continent. The urbanized dwellers are generally consistent with the style of life proposed by the media. Some of the youths even consider their cultural practices as backward, without first understanding what they represented. Being a youth, I have noticed that, it has become very fashionable to be 'westernized'; to dress in the latest 'western' designer fashion, talk with an American accent and even adopt the western types of food. The mass media can be used both positively and negatively, and this applies for the consequent effects as well. My project suggests that we can use the media positively. It attempts to counter the effects of television resulting from the negative use of the media, effects such as identity loss and confusion, which ultimately leads to a low self perception or image.
Child Sexual Abuse: Healing Through Television
(Tangaza University College, 2006) Watetu Gichuici, Mercylillian
Child Sexual Abuse (CSA) is an issue that is a real thorn in the flesh of our society today. There are various forms of CSA, but despite the differences, as Cashman affirms, it is an abuse that violates the child's deepest feelings and emotional development.' This act of sexual "gratification" is a greedy, selfish and cruel behaviour that leaves the child with wounds that run deeper than physical hurt. They remain secret and hidden and if they are not brought out they kill the person softly since, the pain and shame is carried on into adulthood. "In any church congregation of a hundred people there are probably at least 10 who were subjected in childhood to sexual abuse which in some cases has had a disastrous effect on their physical and mental health. In any place of work, school assembly, there are people who are suffering or have suffered some kind of sexual abuse." 2 It is our duty as a society to hear their story and attend to abuse survivors whose tears of grief, pain, and suffering are still running. Children who are being sexually abused now might not speak out for themselves because threats and coercion silence them. This might have disastrous consequences especially in their adult life; they may carry the mental scars of abuse forever. Therefore, in order to help today's survivors young or old we must look at yesterday's victims to tell us what is happening today so that we can try and create a less painful tomorrow. The so called 'battered child syndrome' was first recognized by the medical profession in 1961. Initially the term referred to serious non accidental physical injury, but now the concept of child abuse also includes sexual and emotional abuse and neglect. The current statistics paint a frightening picture of the reality of child abuse today all over the world that leaves a lot to be desired.
The Effects of Television Soap Operas on Teenage Girls
(Tangaza University College, 2009) Mburi, Angela, Waitherero
In this study, we are motivated by the subject of the effect of television soap operas on teenage girls in Kilimani area since today, television has become a popular favorite medium among the teenage population and a major source of influence on their socialization. In Kenya, the growing phenomenon in the media houses is to attract the Kenyan youth by frequently airing Mexican, Philippine and American soap operas. It is true today that on many of the local television stations there are foreign soap operas running. Thus, in this study we are focused on understanding their negative effects on the teenagers in Kilimani area as well as the positive use of television as an agent for positive social learning among the Kilimani youth. Our study is organized in three chapters. Chapter one deals with the scholarly approach of the effects of soap operas, the origin of soaps, the reason for their popularity and negative effects. The second chapter is our scientific research starting with an overview of Kilimani area and the influence of soap operas. We have assessed our research findings in the light of socialization theory and proposed recommendations on how television can be used as the agent of positive social learning. We have finally come with our implementation strategies for the recommendations.
Good Tv
(Tangaza College, 2009) Muchoki, Consolata, Wanjiku
Television is a very influential piece of technology in this day and age. It is viewed as a tool of socialization especially for the children and the youth.' In view of the changing times, most parents are busy working full time leaving the care of their children in the hands of strangers in the form of nannies and house helps most of who already have other jobs to take care of These children grow into youths being socialized by television thus believing that what they view is the right thing or the norm in society. Television has however been viewed as a negative influence. It is blamed for the steadily rising rates of violence among the youth. Countless papers have been written to prove this phenomenon and several theories created to prove how television is achieving this negative influence. Programming times and content are blamed for the negative behavior trend. I however seek to show that television can also be used to create a violent free youth culture.
The Role of TV in Changing Attitudes to Promote Effective Development in Kenya
(Institute of Social Communication, 2010) Anyura, Victor, Oluoch
More than ever information has become the most important resource anyone can have. It is the defining line between the powerful and the powerless. And what is Africa's stake in all of this? According to Owen (2008:133) if we see through the eyes of Salim Amin, the son of the late Kenyan photojournalist, Mohammed Amin, we discover that information is a power that has for too long, evaded the hands of the people of Africa.' This is an unfortunate position in this information age. The media is a carrier and disseminator of this information. This makes it a powerful tool capable of defining a society and influencing attitudes. The messages it sends out by different media outlets will most likely have an impact on the opinions of those who come into contact with them. This will lead to a change in attitudes and behavior.
Television and Social Transformation in Sierra Leone
(Institute of Social Communication, 2010) Emmanuel, Turay, A.B
The aim of the researcher in establishing an alternative television station in Sierra Leone is partly traced to the fact that the content of corporate media (The Sierra Leone Broadcasting Cooperation and the ABC TV) according to the study are shaped by the drive to sell audiences to advertisers. Consequently, news and opinions that are not of direct import to the target audience or information and ideas that might prove too controversial or offensive to potential audience members are left out

Bachelor of Social Communication

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