Bachelor of Social Communication

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Use of Alternative Media to Rethink Agikuyu Traditional Practices Among Agikuyu Youth Of Mweiga Location
(Tangaza University College, 2006) Wamaitha Kibicho, Rose
Chapter one deals with the introduction, statement of the problem, objectives, research questions, assumptions of the study, justification and significance of the study, scope and delimitations and purpose of the study. It also reviews the relevant literature on the specific problem of the investigation. The review concentrates on traditional practices, electronic media and Agikuyu youth of Mweiga Location. Chapter two goes further to detail the methods that were used in gathering and analyzing the data. It has the description of the research instruments (interview guide, case study and observation guide). The chapter points out the role of communication and its theories namely: cultural imperialism, selectivity and ethnocentrism and relates them with the research. Chapter three presents the elaboration of the application how alternative media can be used to rethink Agikuyu traditional practices especially female initiation and traditional medicine. Bringing about electronic media and traditional medicine awareness to Agikuyu youth of Mweiga location. The aspects, which can be borrowed from initiation and relevance/application today. 'the chapter goes further to propose a project.
The Youth, Alcohol and The Media Focusing On How the Radio Can Be Used to Highlight The Issue of Alcohol Abuse Among the Youth
(Tangaza University College, 2007) Wanjiku Mbogo, Sarah
The research focuses on the youth studying in higher learning institutions like College and Universities who live in Umoja I estate. They comprise both genders, between the ages 18-30. The study focuses on how the radio as a form of media used by the young people can be used to sensitize the issue of alcohol influences among the youth. Umoja 1 Estate is located about 11 kilometres from Nairobi's Central Business District on the eastern side of Nairobi province. It is in Embakasi division and one of the most densely populated areas in Nairobi. Umoja has a population of about 43.526, occupies 149 EIHS and 18Sq/ Km and has two market places; one open air market, and collection of stalls. The youth of Umoja I have varied occupations. some in school and college and, others are employed, self employed, and many others unemployed. There are several recreational places in Umoja where the youth can be found, examples include pubs, video show rooms, and youth clubs.
The Role of Media in Perpetuating The 'Pop Culture' Among Kenyan Youth
(Tangaza University College, 2006-06) Ntoyai, Joan Sanayian
This research is aimed at identifying the cause of the different changes occurring within the youth living in Westlands a cosmopolitan area with a variety of people. For sometime, I have had the opportunity to see for myself the transformation the people of Westlands Division here in Kenya have gone under. It has been very interesting. This has drawn my interest and my curiosity into an in-depth analysis of it. These transformations are in the form of image and style of dressing, language and social behaviour. According to me, the influence in these changes come through the media especially the Western media because a high percentage of the television content in our Kenyan TVs is Western. In the past, different cultures were formed because they had different political opinions and needed a route to air them. ..Popular culture is perceived to be a political arena, a place where certain ideas are advocated and others are condemned." Within today's culture from the West the values are not of political motives but are influential in the social aspect of the Kenyan youth. This type of culture is defined as •lpopular culture", so vast an area that, we can only focus on certain aspects. In so doing, we hope to analyse how media has perpetuated Western culture in Kenya today. According to Edward Taylor. a British anthropologist. "culture is that complex whole, which includes knowledge, beliefs, arts, morals, laxks. customs and any other capabilities and habits acquired by man as members of society.-2 This is seen in the detailed descriptions of the traditional culture in Africa. "Geertz defined culture as historically transmitted patterns of meaning embodied in symbols by means of which men and women communicate, perpetuate and develop their knowledge about an attitude to life
Promoting Effective Parenting in Urban Youth through Local Kenyan Films
(Tangaza University College, 2009) Muriithi, Mary, Sabina
The rationale of the final project is to find a solution to the previously discovered problems between the youth and their parents. Both qualitative and quantitative methods of research will be applied in the field, to identify the best communication strategy. After the results have been obtained, selected Communication Theories will be used to interpret them. In the end, a proposed communication project will be drafted based on the research findings.
An Integral Moral Formation of Children Through Oral Media
(Tangaza College, 2009) Wayoyi, Stephen, Omwada
Morality is one of the distinctive aspects of a human being. It plays a very important role in society. Morality holds the society together and determines its destiny because it controls an individual's understanding of life and affects the whole society. In the contemporary society, this moral aspect is at times devalued. The traditional social order has been interfered with leading many communities to experience moral deterioration. The Mass media have been widely blamed for being a major contributor to this deterioration because they have been the main avenue through which some of these negative values have been transmitted. In reality, media per se are neutral. It is how one uses the media that determine whether it promotes or devalues highly esteemed societal morals. Part of the human society has recognized the power of media and has capitalized on its potentialities of impacting on different aspects of people's lives. Regrettably, some media institutions, driven by the desire of making profit have compromised traditional values for economic gains by promoting contrary social values regardless of their influence to the society. Among the most affected members of the society are children. Apart from being neglected, they are exposed either directly or indirectly to different media messages. Some are detrimental to their moral growth. This thesis proposes a children's radio programme that would integrally form them morally. Through a case study, it tries to establish elements that can effectively and efficiently carry out these important messages. It does this by making sample programmes using some related communication theories and replaying them to children. The programme primarily targets children as early as three years of age. This is because shaping children early in life has a great impact in shaping their destiny. To use Saint Francis Xavier expression, "give me the children until the age of seven and anyone may have them afterwards". Applying different communication strategies, the project carefully combines the traditional elements and contemporary ones to produce a hybrid programme that will reinstate the dying moral values in the society. This thesis is in three parts. The first part explains relevant children developmental theories and explores how they can be used in designing a radio programme. The second part elaborates different research methods used to gather appropriate views for designing the programme. The third chapter, using the research findings, comes up with a programme design for integral moral formation of children.
A Content Analysis of Print Media Coverage of Kenyan Football
(Tangaza University College, 2009) Barasa, John Nyongesa
The relationship between Kenyan print media and Kenyan football can be said to be symbolic. One cannot do without the other, and both benefit from this relationship. Football is the most popular sport in the country and with the major papers in the country recording high circulation rates ( with Daily Nation having about 250,000 copies overall! and Standard having a circulation figure of 70,000 to 75,000 on weekdays and up to 100,000 copies on weekends2) Although these figures might not have been this large during the 80's which was probably the when the game was at its zenith, this huge circulation figures complement Kenya's high literacy rates (As of 2005 according to UNESCO's database the literary rate was 86.9% with the total percentage for females being 82.1% and males being 91.7%3). These figures are surprising given that footballs' popularity not only in Kenya, but worldwide has mostly relied on electronic media (mainly radio and television). This goes to show that despite electronic media leading the charge as far as coverage of football is concerned it is safe to say that there is still a majority that still relies on newspapers and magazines for information on local football. Hence this study seeks to explore coverage of Kenyan football in the present situation. The study also seeks to address the sudden decline of local football and how or what the Kenyan print media can improve the situation
Using Video to Sensitize Society About Mentally Challenged Children
(Institute of Social Communication, 2010) Oguba, Everlyne, Nekesa
Virtually every one of us has encountered mentally challenged children at different times and places in our lives. Jordan refers to the mentally challenged people as "human beings whose rights have been violated or sidelined by society and persons whose wellbeing seems to be no one's responsibility" (Jordan 1961, 2). In order to change these negative attitudes towards this group of people, there is a great need for society to discover and understand who these mentally challenged children really are. This research is aimed at identifying means through which mentally challenged children can live in harmony with the whole of society. The researcher has had opportunities to see for herself the transformation of mentally challenged children when they have been supported/trained. The transformation of these children who have been assisted has raised interest and desire in the researcher to go into an in-depth analysis of the whole situation. The Kenyan Government enacted the Disability Act 2003 with a view to providing the legal framework within which to address issues relating to persons with any kind of disability. However, the 2003 Act does not sufficiently provide for aspects relating to mentally challenged people. For example under section 2 the Act is too generalized and fails to articulate the specific forms of disabilities, particularly mental disabilities. The Act does not address issues of abuse and exploitation which desperately affect mentally challenged people. In addition the critical provisions of the Act are not binding on the Kenyan Government, hence are not enforceable against the Government.
Television and Social Transformation in Sierra Leone
(Institute of Social Communication, 2010) Emmanuel, Turay, A.B
The aim of the researcher in establishing an alternative television station in Sierra Leone is partly traced to the fact that the content of corporate media (The Sierra Leone Broadcasting Cooperation and the ABC TV) according to the study are shaped by the drive to sell audiences to advertisers. Consequently, news and opinions that are not of direct import to the target audience or information and ideas that might prove too controversial or offensive to potential audience members are left out
Television and Marginalization of Women in Domestic Jobs.
(Institute of Social Communication, 2010) Seleke, Patricia, Mwithi
It is difficult to avoid the media. This is because all over the world, many people watch television, listen to the radio and read newspapers. The media helps us to perceive what is beyond our sensory limits and therefore enables us to know a lot about things that are beyond our reach. For example we get to know about current affairs in other countries through the media. The social order is greatly influenced by the media, and it especially looks to the media to be able to know the latest trends. This chapter seeks to discuss the sociological analysis of women in the domestic jobs, effects of the media on its audience, with main focus on women in domestic jobs.
Promoting Healthy Sexual Behaviors Among The Youth Using Television Talk Shows (Ages 19-24)
(Institute of Social Communication, 2010) Munee, Edel, Ndunge
This research has been designed to investigate on how the media could be used to promote responsible sexual behaviors among the youth using the media, a topic that is rarely discussed in the media. With the main objectives being to examine the relationship between the media and young peoples sexual behaviors, and examine the role of the media in shaping healthy sexual behaviors among the youth, the researcher developed a communication strategy that would be used to promote responsibly sexuality among the youth using the media. At the inaugural meeting of the advisory council of African Regional Sexuality Resource Center in June 2003 in Nigeria, among the key issues identified for Kenyan sub region was addressing sexuality in 'silenced areas' and especially the youths access to information about their sexuality. The proposed project is more likely to attract a wide audience as it will be an educational base for the youth bearing in mind that the youth constitute a large population

Bachelor of Social Communication

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